Mobile has become the primary means for consumer engagement. As we move past 'dedicated' mobile websites and applications, brands need to get ready for new ways to engage their consumers and offer value in the hands (and on the wrists) of consumers.
2015 will see mobile search reach the tipping point - the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets, surpassing traditional desktop/laptop search activity [Emarketer].
With Cisco predicting that there will be 5+ billion smartphones in use by 2018, to say the potential market is huge is a massive understatement.
We were one of the first digital agencies in London to offer a "mobile first approach" back in 2012. This means ensuring a great browsing experience for all users by focusing our efforts around mobile users and then expanding it for those viewing on the desktop. This prevents a situation where digital experiences are “slimmed down” for use on mobile devices.
Our early-adoption of this mobile first approach means that we have a significant track record in strategic thought for mobile and large portfolio of fully responsive websites and applications, while other agencies are playing catch up.