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Just Launched: One Direction Fragrances

We are very excited to finally reveal our latest launch - One Direction Fragrances - a fully responsive eCommerce store that also provides a multitude of exclusive content for fans of the band. We have also created a place to highlight the best social content created by the incredibly passionate fans.

The site launched on August 5th and we've been blown away with the response that it's received so far, as the digital destination for a global PR activation for the launch of You & I, the third fragrance collection in the One Direction line.

We will have a full case study available shortly, but for now check out the site at