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Just Launched, Rimmel Idol Eyes

Last month, Rimmel tasked us with creating a campaign to launch its hotly anticipated eye collection with Kate Moss.

Inspired by gem stones and jewels, the collection features intense shades of mascaras, eye colours and liners which we couldn’t wait to tell Rimmel fans about. 

We teamed up with Fashion Illustrator Hayden Williams knowing he would be the perfect fit for our favourite boho babe. Together with Kate, we tasked him to create four custom looks to support her new collection.

In the lead up to the big reveal, we teased content across both Rimmel and Hayden’s social profiles, generating a 25% increase in Rimmel’s Instagram account and creating buzz around the new collection.  

At launch, we exposed rich, bespoke content to inspire fans, giving them a behind-the-scenes look at the development of Kate’s first eye collection, and a sneak peek at the creative direction process. 

It’s one hot collaboration if we do say so ourselves! Check out the videos, looks and whole lot more over on our campaign page right here

Plus read what the media say over at Grazia, Glamour and The Daily Mail.