Make it big, make it bold, make it fun and make it social! Rimmel London challenged us to create a digital activation that would complement and enhance the creative collaboration with the UK's pop sweetheart, Rita Ora.
So we developed a content-heavy tease campaign and crowdsourced questions for a social interview, with the results to be hosted on the Rimmel London website. Users were asked to submit the craziest, quirkiest and most daring questions they could think of across the Rimmel website, Twitter and Instagram using #RITA4RIMMEL
We received thousands of questions and passed them along to the lady of the hour to pick her favourites. Now we'd like to invite you to the premiere of the second half of our campaign - the BIG reveal if you will...
The campaign hub is built using our usual responsive magic, and it looks great no matter what device you #Ritabots use to get your latest hot Rita content.
Want to know all about superpowers, fashion fails, product secrets and skydiving? Then follow the link below to the Rita Ora headquarters for a truckload of behind-the-scenes content, exclusive vids, competitions and more! uk.rimmelondon.com/get-the-look/campaigns/colour-rush