We're thrilled to announce the launch of another innovative social media campaign, this time for the launch of the new men's fragrance, Guess Night. The concept we created was aimed at maintaining the energy of the fragrance itself, whilst engaging consumers with the campaign centred around the the young, sexy, energetic man in the nightclub.
We devised an integrated digital campaign centred around our strapline ‘Own The Night’. Housed on a Drupal 7 microsite, fans could enter the contest to win a variety of prizes ranging from Guess watches and the Guess Night fragrance to the grand prizes of a free trip to one of the five Guess Night launch parties in New York, Los Angeles, Milan, Chicago, Miami and Las Vegas. Users entered the sweepstake by uploading pictures from their Facebook or Instagram, or a tweet showing the world how they 'own the night'.