Even as the housing market slowed, the largest property portal, Rightmove, reported a growing number of visitors to their domain. They recorded 26.6 million visits from prospective homebuyers in May 2007, with each visit lasting 17 minutes on average. Rigtmove now has 1 million properties on their system and in May 2007 was 11th in the Ranking of all UK Websites by page impression.
Property portals, such as Rightmove and SmartNewHomes report that the pre-visit property qualification is conducted either from home or the office, via the web.
It follows that if insufficient product information is available on the web, properties would be overlooked during this pre-visit qualification process. Estate Agency News, in a survey by AN Digital, it was reported that 91% of all home purchases now originate from the Internet. We now live in asociety where the convenience of anonymous ‘out of hours’ product research is the norm, online presence is essential.