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Rimmel London UK site launches

We’ve just launched the new Rimmel London UK website. We were appointed as Rimmel’s agency of record, responsible for their global digital activities earlier in 2012 and this launch marks the start of an overhaul of the brand’s digital presence.

Check out Rimmel Buzz for the latest news, competitions and street style. Catch up with the social buzz on Twitter, Facebook and Instagram or try out the makeup for yourself with Rimmel’s Virtual Makeover.

Full of technical ingenuity (case study coming soon for all you tech-fans) the site is fully responsive for a seamless experience over desktop, tablet and mobile. Fully optimised for the latest retina displays, the products are beautifully displayed in all their high-res glory.

Visit Get The Look for exclusive behind the scenes videos and content from shoots with Kate Moss and Georgia May-Jagger then take a peak at the beautiful full-screen campaign creative featuring Kate’s new Kate Matte range or Georgia’s Scandaleyes.

We're working on the remaining country specific sites, and these will be rolled out in 2013. Visit http://uk.rimmellondon.com to see the UK website.