Today sees the launch of Scope’s new identity, supported by a redesigned website and the fantastic “Scope gallery”. We have designed and developed both the main website and the Gallery in Drupal adhering to W3C AA standards, alongside creating supporting Facebook content and updating their Twitter and Youtube channels.
Via this gallery Scope are asking disabled people, their friends and families to tell them, by way of a simple picture and words, what they would like the future to look like. The pictures and stories submitted to the gallery will become their living brand. It’s a great way for disabled people and their families to voice their views, opinions and hopes for the future.
We had launched a BETA version of the gallery back in September in 2011 which has enabled Scope to crowd source their new brand thus far. Opening up the website to the broader public now, and for the first time, we’ve enabled social sharing options, commenting and “hearting” options, and also set up a custom mobile template – making the user experience even more interactive and engaging.