Creative

• Motion design
• Flash animation

Development

• Flash programming

Objective

Gamevillage is the UK's fastest growing social gaming network. The site allows user to join and become part of the community and have their own home on one of the Village streets. Gamevillage required a comprehensive set of banner ads, to work at a multitude of standard, and some non-standard, sizes to increase brand awareness and drive traffic to the site.

The Approach

Catch immediately recognised that if these ads were to be a success, they would need to play on Gamevillage's USP, the only UK gaming site purely based around a sense of community. Two creative executions were proposed, one community-led one offer-led.

Result

The eye catching and fun ads entice the user to click through a mixture of recognisable gaming imagery with a community twist.