Visit project

• The Hellmanns campaign

Creative

• Usability & Analysis
• Creative Design

Development

• XHTML/CSS
• AJAX (jQuery) programming

Analysis

• PPC management
• User statistics
• Something else here

Objective

Sugar, part of the AD2ONE group, asked Catch to design and build a microsite to support part of a wider 6 week campaign promoting Hellmann's mayonnaise by way of winning a trip to Manhattan.

Solution

We centred the design and content around that most typical of all New York foods, the bagel. After all, what goes best in a bagel? Dollops of creamy mayo. Catch created the ultimate guide to the New York bagel, guiding you through every decision from the pickles to the pastrami. A guide to growing your own salad, a smidge of deli history, eight NY themed bagel recipes all wrapped up with lavish photography makes for a winning campaign site, and one it's hard to come away from without a craving for a delicious bagel with dollops of Hellmann's mayo.

Result

In the six short weeks the campaign ran, it welcomed over 12,000 unique visitors of whom 1,500 printed the individual recipes and 92% clicked through to enter their details to win a trip to Manhattan. The site featured on numerous food portals including Delia Online.