Digital Marketing Agency | Digital Agency London | Drupal Developers | Website Design Agencies

Visit project

www.steerdaviesgleave.com

Creative

• Website design
• UX prototyping

Development

• Drupal CMS
• XHTML/CSS
• Sharepoint integration
• YouTube integration
• PHP/MySQL
• XML
• AJAX

Analysis

• Google Analytics

Objective

Steer Davies Gleave felt their existing website was beginning to feel outdated, and that the business had outgrown the platform the site was built on. They required the ability to grow and improve the website by adding searchable content, expanding the visibility of their international operations and integrating social media for a more engaging user experience.

Approach

With the existing web platform built on outdated proprietary technology, the ability to grow with the business wasn't possible. We proposed migrating the website onto the open-source Drupal platform to facilitate a stable and future-proof solution, allowing the website to expand as and when required.

We also took the opportunity to restructure the website into key business areas, adding the facility to have geo-located content to present the business' local markets. Whilst giving the site a complete design overhaul, we also integrated new content areas such as "News & Insights"; extending the scope of the website to better reflect SDG's wide-ranging set of services on the global market.

Results

The case studies now act as far more powerful sales messages with the integration of YouTube videos, and enables the user to refine their selection by transport mode, service, client type and/or region. The overview pages with information tailored to the four key individual audience types afford the user the most relevant amount of information with the least amount of clicks.

We continue to work on exciting new projects with SDG.