Visit project

• www.wherejackmetjill.com

Creative

• Website design
• Character illustration

Development

• XHTML/CSS
• Ruby on Rails
• AJAX programming
• Payment gateway integration

Analysis

• Payment statistics
• Google Analytics

Objective

With big players such as Match.com and Dating Direct advertising on television, online dating has finally moved from a nerdy niche into the truly mainstream, our client was desperate to get a slice of the action. The site had to allow an element of customisation in an effort to be the corrective to all generic dating spaces.

The Approach

Catch proposed a next generation style dating experience, and with Web 2.0 firmly in mind Catch has delivered the UK's first next generation online dating experience. The ability to create your own customisable "Datespace" using a simple interface, literally dragging, dropping and styling. The user sees their profile created in real time onscreen and controls their own message client, sending winks and exchanging messages with other members.

We developed WJMJ using the Ruby on Rails framework. It allowed us to develop what is essentially a powerful web application in a short space of time which otherwise would have taken months.

Result

We enjoyed a phenomenal response to this website in the press, from our peers and the general public. In the month it launched, June 2007, we were featured twice on UK's favourite morning television show GMTV and also appeared in on killerstartups.com mentioning that we were "the future of online dating".

We were then shortlisted for two awards at the 2007 YDA awards. Best Technical Achievement and Best Application. It was an honour going head-to-head against digital agencies that the team admires including Glue and LBi.