It’s key for any brand to be inspirationally active within the conversation happening online among your audience.
We’ve worked with a wide variety of international brands to help connect them to their audience via this conversation happening on social media.
Check out recent campaigns we've produced by downloading our 2015 social creds deck here.
Our social media campaign strategies are designed to achieve one or more of the following aims;
- Excite your audience through innovative disruptive content
- Engage by driving continued engagement with an ‘always-on’ approach
- Educate your target audience on your key product or service benefits
To ensure an impactful and successful campaign, we'll take you through the following steps:
Consultancy: we need to get together with your internal teams and work to define the campaign goals. Within social media strategy it’s important to set targets and expectations - we collaborate with you to make the plan clearer.
Social media strategy is also dependent on your existing content, systems and expectations. So we need to learn about these organisational elements before we begin.
Research Audit: we carry out an in-depth audit of your brand’s performance compared to competitors, focusing on content, communication, conversations, individuals, and opportunities - while considering the internal workings that we’ve spoken about at the consultation stage.
Strategy: we follow our audit with a creative strategy that ties all the information we’ve gathered together. The scope and scale of this strategy depends on the strategic aims and goals, but we’ll identify the specific ideas and narratives that will be produced.
Content: we produce creative content that’s cut for social networks. We’re experts at creation and design, and make sure that each content piece is genuinely useful, interesting, and ingenious - to ensure that it stands the best chance of being shared and talked about. We can also run ongoing, thematic campaigns rather than single pieces of content, but this is dependent on the scope of the strategy and the overall goals.
Community Management: we make sure that the networks you own are in rude health, growing, influential, and integrated with our work. We also establish networks that you want to be present in. We can take care of this or collaborate with your existing community managers to achieve the same goal.
Promotion and Seeding: we know that worthwhile content is going to be generally ineffective if it’s just left sitting in corner of the web. We dedicate time to making sure this isn’t the case by using our spheres of influence and your existing networks to make sure that content is seen by the right people.
Reporting: we make sure that everything’s reported and measured against KPIs. Analytical advances mean that the impact of social media is now far more measurable than it was before so we report on the impact of all activities on a monthly, weekly or daily basis as required.
Integration: we always take an integrated approach. We make sure that our social media activity is tightly linked with everything else that’s going on with your brand - working with other agencies as required.