‘The 12 Faces of Christmas’ is a concept conceived by renowned experiential and PR agency, Cake. Working with a body language expert and a comedian they recreated 12 classic expressions based upon receiving gifts. We were brought onto the project to collaborate with Cake create the core app experience around the concept which developed into a fun and simple app housed within the American Express UK Facebook page.
We created an innovative and engaging fully responsive experience that was available to users across a wide variety of desktop and mobile devices. The branding of the app was fully integrated with the overall campaign built around the relaunch of the pre-paid gift card product.