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BBC GoodFood

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Overview

We've worked with BBC Worldwide's editorial, design and technology teams since 2013 on a range of brands and workstreams.

BBCGoodFood.com is the UK’s most popular recipe website with 8m unique users and 40.9 million page views per month. It has 7,000 triple tested recipes with 70 - 100 new additions every month.

BBC Good Food

We've worked closely with their internal Good Food editorial, technical and design teams on a wide range of workstreams from BAU to UX. This includes the integration of exciting new cutting-edge functionality to ensure that BBC GoodFood remains the destination of choice for the aspiring chef at home.

We were responsible for a 12 month roadmap focussed on user journey optimisation, both improving the end-user experience, and the editor experience. Working both on-site at BBC’s HQ, this is one of our most strategic projects, providing both the strategic insight, creative and development resource.

  • 50%+ reduction in time-to-publish content
  • 500%+ increase in the amount of social shares of recipes
  • Within 1 week of launching the responsive site with Drupal, mobile traffic overtook desktop traffic

GoodFood is constantly evolving, head on over today and feed the inner chef in you!