Haymarket Events

Awards entry, payment and judging

Our events system is used by Haymarket to power over twenty B2B awards anually.

See the 2012 PRWeek Awards

Overview

Haymarket approached Catch after we provided the technology powering their Excellence Awards way back in 2007.

Campaign, in print since 1968, is Haymarket's weekly magazine for the advertising and communications industry. In 2008 the magazine revealed its new awards for advertising and communications will unite four of its existing prize schemes, and also cover TV and radio.

A multi-disciplinary competition, the Campaign Big Awards is based on product categories to reflect how contemporary marketers work for clients.

Objective

Haymarket needed a reliable online entry, payment and judging platform, robust enough to be used by hundreds of demanding entrants from the higher echelons of the UK advertising industry entering the prestigious Campaign BIG Awards.

Approach

The entry process needed to be entirely managed online, with entrants registering, uploading, and paying for their entries via the BIG awards site. This system also needed to interface with Haymarket's existing invoicing and accountancy system. Typically, an award such as Campaign Big is judged online by up over 70 judges using our platform.

With over thousands of entries expected in a short period of time, stability of the platform was key. We created a wireframe prototype of the entry process, constantly refining and streamlining the process until we had created the most user friendly route through entry to payment, while fully integrating Haymarket's existing invoicing systems. A range of data formats, including PDF, MP3 and MOV can be uploaded with ease along with associated campaign information.

Alongside the entry application, we built the judging application to allow the 70 judges segmented access to their specific media channel entrants, with reports sent back to the judging panel heads. The judges can browse through the entries, viewing and scoring the creative work online, be it streaming a TV commercial, listening to a radio advert or viewing a full integrated campaign.

Key Features

  • Production of 20+ B2B awards sites
  • Powered by Drupal utilising Ubercart 
  • Full entry / payment / judging process online
  • Single screen overview / dashboard view for Award administrators
  • Robust permission structure to control access to entries / judging
  • Cloud storage solution for vast quantities of large file uploads
  • Custom integration with existing Haymarket accounts system
  • Supporting online store for purchasing award trophies (The Trophy Shelf)

Results

Our system enabled a smooth entry, payment and judging process for thousands of entries per year across the Haymarket B2B publications.

The product has been a huge success for Haymarket, dramatically reducing the volume of admin that Award Events Managers were traditionally performing, and allowing automated processing of payments and invoicing, reducing the opportunity for error and ensuring accurate and immediate reporting is available.

Our custom dashboard allows Haymarket complete visibility of take-up for each award and provides functionality to open and close for entries, switch to judging mode, assign judges and monitor their scores (amongst many other tasks). 

Catch continues to work with Haymarket on over 25 annual B2B glitzy awards including PRWeekMedia Week and Revolution.