Thought your smartphone couldn’t get any smarter? Think again: it can. Simply download Rimmel London’s first ever iPhone/Android app from the App Store, and – hey presto! You’ll have your very own makeup pro in your pocket!
We worked closely with Rimmel to create a unique mobile experience to genuinely educate users to get the looks they want, suited to their personal features. Via expert tips, text, face charts and video tutorials geared to their individual face shape, features and colouring, the app guides users to amazing results.
The new Rimmel “Get the Look” app gives users their own personalised experience, guiding them through the process of creating their own profile based on their face shape, eye and hair colour, skin tone and type. The app will then highlight the perfect looks – just for them! No more generic tips that don’t apply to you, you now can have your own makeup artist tips for your features at the tip of your fingertips. “Get the look” videos, filmed with Kirstin Piggott, are supplemented by quick tips and step-by-step face chart tutorials to make achieving the perfect make-up look easier and more fun than ever before. App users can easily switch between a tutorial and a mirror (using the front facing camera as a mirror) to replicate the look step by step.
Other must-have features include a bar code scanner, which enables you to scan any Rimmel product in store to find tutorials for looks using this product, related product information and a virtual try-on functionality to see how any given product would look on you.
Want to share your own look? The Rimmel app allows you to socially share your own take on any given look right from the tutorial, inspiring others! Like a look or a product? Simply add it to your wish list, so you can let friends and family know what you really, really want. Plus, the Rimmel app will always feature exciting new content and features, so there’ll always be a reason to go back.
Get the Rimmel app to become your very own make-up and get the London look!
Get the Look App by Rimmel London transforms your smartphone to become your own virtual make-up artist:
- iPhone / Android app available on the App store and Google Play
- Gives users privileged access to personalised make-up tips, tutorials, product info and social sharing.
- User personalisation: Single sign on stores individual features such as face shape and skin tone, eye shape and eye colour, and hair colour.
- Personalised tutorials give make-up tips how to achieve looks, with recommended colours and products, depending on occasions and personal features…
- Integrated smart mirror function allows users to replicate step by step every look while watching the tutorials.
- Barcode scanner gives direct access to product related content in store, with tutorials and virtual product try on functionality.
- Wish list function stores favourite products and looks, which can be shared socially.
- Users can to create and share content for peers.
- Fully content managed: new tutorials will be become available without the need to update the app.