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Sally Hansen

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Background

After a competitive pitch in New York in 2013 we were appointed the Sally Hansen global digital account. We are responsible for digital strategy, creative and execution across the globe across all digital platforms.

Overview

With over 50 years of brand heritage Sally Hansen is the number one brand in nail color, nail treatment and hair removal in North America. Available in over 22 countries their extensive product lineup is fast moving, with one bottle of Complete Salon Manicure being sold every 7 seconds globally.

We first designed and built a scalable website platform that could be maintained by their local markets without compromising on quality and that would ensure consistency across their global portfolio.

Socially speaking, we work with the Sally Hansen global team in New York to devise and execute beautiful disruptive campaigns for use across social platforms, promoting their product range and the “Sally Lifestyle”, utilising everything from Instagram videos featuring Madeline Pool to enhanced brand-site experiences and Facebook campaigns.

Our digital strategy and execution helps connect Sally’s audience with the brand, engaging, entertaining and recruiting across the globe.