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Scope

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Overview

We have worked closely with pan-disability charity Scope on their new brand, designing and developing both their new website and Scope Gallery to support the national roll out of the revamped brand in Q1 2012.

Firstly we worked with Scope and branding agency Arthur to rebrand Scope from the ground up. We were chiefly responsible for ensuring that the evolving crowd sourced brand was workable online from both a creative and an accessible point of view. Ensuring inclusion for all Scope’s users.

Having previously produced the Scope Gallery to facilitate the creation of the charity’s new identity (read more about that here), and with the brand complete, we were tasked with applying the new brand to Scope’s online presence. A mammoth task!

Approach

We took the opportunity to restructure the existing Drupal website, while redesigning the entire online presence to simplify key user journeys, encouraging engagement and, ultimately, donations.

To support the new website, we created multiple Facebook tabs, each content managed via Drupal with the syndicated content taken from the main website. Finally, the rebrand was applied to all other social networks including Twitter and Youtube and the main Facebook page.

Key features

  • Drupal website overhaul and rebrand

  • Full content moderation system

  • AA accessibility standards compliant, accredited by The Shaw Trust

  • Content managed Facebook pages

Results

The launch has garnered incredibly positive and supportive press, and very favourable reviews from the public and supports of Scope. Google ‘Scope charity rebrand’ to see the wealth of positive press coverage for the new identity!

On top of the favourable press, the relaunched www.scope.org.uk received a 5* rating in Web User Magazine.

We are continue to work with Scope on a number of exciting projects, watch this space.