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Virgin Atlantic #FlightDecks

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Objective

In October 2014, Rudimental & Gorgon City took to the skies to perform in the first ever gig live streamed mid-air from Virgin Atlantic's new 787-9 Dreamliner, "Birthday Girl". Working with our buddies at world renowned agency Cake, we designed and developed the cutting edge online experience that would deliver content for fans across the globe.

Approach

Catch brought the digital elements of the campaign to life via a responsive Drupal 7 campaign site. The site provided a home for all of the great audio and video content that was produced, as well as the entry mechanic for fans to win a place on board this historic flight during the pre-launch phase.

During the live stream we enabled those who weren't lucky enough to win a place on the flight to be part of the action by uploading their images and tweeting using the #FlightDecks hashtag, we then pulled all of the content submitted by those on the flight and users following at home into the site live - creating a visual timeline that was both exciting and engaging.

We also assisted by providing technology for both the live streaming (provided by Mixlr) and the caching solution to allow for many simultaneous users (Fastly) - these technology partners allowed us to provide a seamless experience for everyone who accessed the site.

Key Features

  • Responsive Drupal 7 campaign site
  • Live audio streaming
  • User generated content + social
  • Campaign entry system