01 Dec 2015

Take me to Japan

Partnering with All Nippon Airways to create higher level of brand penetration in the UK, France and Germany and educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA

Objective

All Nippon Airways required an agency to support with social media strategy for its EMEA markets. The campaign brief was to develop an activation that would create a higher level of brand penetration in the UK, France and Germany.

The core objectives were:

 - Improve brand awareness in the UK, France and Germany

 - Increase ANA’s email database by the organisation’s established growth target

 - Grow the brand’s Facebook following in the UK, France and Germany by +10%

Approach

To meet ANA’s objectives, Catch launched #TakeMeToJapan; a campaign designed to capture the imagination of both new and existing fans.

The activation centred around a data capture Facebook app, which housed a prize draw for two flights to Japan with accommodation. To enter, users were asked to curate their dream experience through a series of image options. This was designed to educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA.

Once the entry was completed, each user received an ANA branded mood board. The shareability of this strong, branded visual piece encouraged additional organic sharing via the entrants networks.

The prize draw mechanic was supported by a promotional strategy that aimed to increase both brand awareness and follower acquisition. This included:

 - Social content calendar for UK, France and Germany

 - Facebook advertising strategy

 - Partnership with the Prince Park Tower Hotel, Tokyo

 - Trigger email campaign

Results

Due to its success, the campaign is now being localised for additional EMEA markets. Key performance metrics include:

 

+45.85%

data capture targe

+15.5%

Facebook audience for UK, Germany and France

500,000+

total reach over 4 weeks

29 Jun 2015

ZSL London Zoo goes mobile

We've designed and built ZSL London Zoo’s official iPhone and Android app, featuring everything you need for an amazing visit.

Find out more about your favourite animals, create your own bespoke tour or follow one of ZSL London Zoo's, find out about the exciting daily events, set yourself reminders, and play the Walkabout Game, where you find and photograph animals to win Explorer trophies and Spotter badges!

Before you get to the zoo use the app to buy tickets, get directions and plan your visit. Once at the zoo you can use the “What’s on” section to find out about daily animal talks and events.

Make the most of your time at ZSL London Zoo, all with their free app!

Search "ZSL London Zoo" in the Google Play store on your Android smart phone or the iPhone app store.

Key features of the app:

  • Animal facts, photos and videos 
  • GPS enabled interactive zoo map showing where you are and what is near you 
  • “What’s on” planner showing all daily events around the zoo 
  • Visitor information – planning your visit 
  • Walkabout Game - find and photograph animals to win badges and trophies

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com