20 Oct 2017

Econsultancy Top 100 Agency

We’re proud to announce that we feature in Econsultancy’s Top 100 Digital Agencies Report.

The Econsultancy Top 100 report is an independent overview of the most significant digital agency players in the UK. The report lists the top 100 Digital Marketing, Design and Build, Technical and Creative Agencies ranked based on their total UK fee income from digital marketing.

Quick stats at-a-glance;

  • 23rd in agencies a decade old

  • 53rd in independently owned agencies

  • 57th in "full service and marketing” agencies

  • 98th of all UK digital agencies on the list

Founder and Managing Director Jonathan Smith commented; "All credit to the team for our debut on the Top 100 list. We're significantly punching above our weight as an agency of around 30 people to be featured alongside big consultancies Accenture Interactive, SapientRazorfish and IBM, and large digital shops like DigitasLBi, AKQA and Zone.

We think of ourselves as small but perfectly formed, and Econsultancy bill the list as 'the definitive listing of the UK's largest digital agencies'. With Accenture Interactive in the top spot with £284,660,000 of UK fee income, it's little surprise Catch comes in at #98 overall!

With so much incredible work in the pipeline, multiple DADI nominations, and significant pitch wins recently with Worldpay and Watford FC, I’m looking forwards to the coming year with our fantastic team".

01 Dec 2015

Take me to Japan

Partnering with All Nippon Airways to create higher level of brand penetration in the UK, France and Germany and educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA

Objective

All Nippon Airways required an agency to support with social media strategy for its EMEA markets. The campaign brief was to develop an activation that would create a higher level of brand penetration in the UK, France and Germany.

The core objectives were:

 - Improve brand awareness in the UK, France and Germany

 - Increase ANA’s email database by the organisation’s established growth target

 - Grow the brand’s Facebook following in the UK, France and Germany by +10%

Approach

To meet ANA’s objectives, Catch launched #TakeMeToJapan; a campaign designed to capture the imagination of both new and existing fans.

The activation centred around a data capture Facebook app, which housed a prize draw for two flights to Japan with accommodation. To enter, users were asked to curate their dream experience through a series of image options. This was designed to educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA.

Once the entry was completed, each user received an ANA branded mood board. The shareability of this strong, branded visual piece encouraged additional organic sharing via the entrants networks.

The prize draw mechanic was supported by a promotional strategy that aimed to increase both brand awareness and follower acquisition. This included:

 - Social content calendar for UK, France and Germany

 - Facebook advertising strategy

 - Partnership with the Prince Park Tower Hotel, Tokyo

 - Trigger email campaign

Results

Due to its success, the campaign is now being localised for additional EMEA markets. Key performance metrics include:

 

+45.85%

data capture targe

+15.5%

Facebook audience for UK, Germany and France

500,000+

total reach over 4 weeks

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com