04 May 2018

#GoTBot chatbot awards

Winter is coming, and we're buzzing from our recent awards success.

Our friendly Game of Thrones Facebook Messenger chatbot was designed to help guide fans through the series and we couldn’t be more chuffed that it’s been recognised for it’s innovation and creative use of AI technology. 

GoTBoT has won numerous awards and commendations including;

Shorty Awards
- Silver Award in the "Humour Category"
- "Audience Award", a real honour to get this one

Social Buzz Awards
- Commendation for "Best Use of a Chatbot"

DADI Awards
- Commendation for "Viral Campaign"
- Commendation for "In-House Campaign"

In a world of direwolves, white walkers and dragons, there’s one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions.

We created GoTBot as a Facebook Messenger chatbot in solidarity with all the secondary characters you forgot about, plus all the titles and heirs that you never knew existed. It’s for those of you who realise that, in fact, you know nothing.

Start a conversation with GoTBot in the Facebook Messenger app and ask it a question about any Game of Thrones character. For example, “Who is Varys?” will result in a photo of Varys, his title and all sorts of other juicy information about the Master of Whisperers. The “Dead or Alive” feature will come in handy when you just can’t remember if that one forgotten Tully is dead yet.

But don’t underestimate GoTBot… It knows more than you expect. Just try asking about Daenerys and Jon Snow’s (possible? probable?) relationship. Everyone’s entitled to their Game of Thrones theories...

It all started from a simple “Dead or Alive” Game of Thrones question around the studio. If only there was someone who had all the answers. Wait a minute....

GoTBot is designed as a useful tool, but it quickly grew into an entertaining digital friend. Popular Google searches related to Game of Thrones shaped GoTBot so that he answers the most pressing questions, but is also learning every day through the magic of AI.

The A.I. of natural language processing of GoTBot is handled by the Wit.ai service. We begin by teaching Wit.ai example questions and, as we feed it information, it learns to understand the users intent. When the user asks a question, Wit.ai recognises the intent of what the user is searching for then our vast GoT database gets to work and answers the user in an intelligent and useful manner as possible, with a bit of humour thrown in to keep it interesting.

Discussing the launch, Catch’s Founder and Managing Director, Jonathan Smith said:

"With 1.2 billion monthly active users on Facebook Messenger, the potential audience for chatbots is huge. We knew we wanted to create a Facebook chatbot and wanted to get our clients excited about the future of AI and how it might benefit their business. What better way to do so than creating our very own chatbot? And who doesn’t like Game of Thrones?”

GoTBot's popularity is growing, he's already been featured on MashableThe VergeAdWeekCreativity and Esquire magazine.

To meet GoTBot - The Game of Thrones Chatbot, visit him on Facebook http://m.me/G0TB0T

01 Sep 2014

A new destination for Directioners

Ecommerce for a global phenomenon, giving fans the opportunity to check out every detail of One Direction's new fragrance

Our objective

One Direction are nothing short of a global phenomenon and as such, their newest fragrance "You & I" needed an amazing interactive, responsive experience for the legions of fans of the band to check out every detail of the product and campaign in all of their combined glory.

We were also adding the ability to purchase, with the plan being to offer a slick checkout process that would help users to get through the purchase process as simply as possible.

Our approach

In order to provide a scalable and easy to manage site - we selected Drupal 7 as a platform and used it to develop a fully responsive eCommerce store that also provides a multitude of exclusive content for fans of the band.

It was important to everyone involved on the project that this wasn't just an eCommerce store that didn't give anything back for the fans, in order to combat this, we worked to develop areas that showed never seen before content in an exciting way that would allow Directioners to engage with the band online as they never had before.

The job didn't stop with the glossy front end experience - we developed full integrations with payment & CRM and built a bespoke fulfillment interface for the warehouse team to use to get the orders out and into the hands of Directioners around the world.

"One Direction are nothing short of a global phenomenon and as such, their newest fragrance "You & I" needed a dynamic experience for their legions of fans"

Jonathan Smith, Managing Director, Catch

#1DFragrance

User generated content (UGC) is given pride of place within the site in the #1DFRAGRANCE section where we automatically collate all the best content that uses the dedicated hashtag from Twitter, Instagram & Facebook, allowing the team to simply publish their favourites to the site. Keeping the fans engaged and creating more conversation around the products.

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com