01 Oct 2018

Government marketplace success

We're happy to announce that Catch has been appointed as a supplier on the Government’s Digital Outcomes and Specialists framework (DOS3). This recognises our ability to offer best-in-class technical development and user experience design capabilities to commissioners in the public sector looking for digital expertise.

Digital Outcomes and Specialists has been created as a marketplace to match public sector organisations with specialist suppliers who are able to deliver digital projects using an agile approach to the design and build of digital outcomes.

Serving organisations from across the UK public sector including; central government, local government, health, education, emergency services, defence and not-for-profit organisations, the marketplace is designed for agencies like Catch who have significant experience in designing and delivering enterprise-level digital projects.

We're looking forwards to using our digital knowledge and expertise across a range of projects focussed on bringing a positive impact to society.

Looking to hire an agency?

If you're looking to hire us, Catch being approved by the UK Government for the supply of digital design and development services should help give you additional confidence when it comes to sending us a brief for your next project.

01 Dec 2015

Take me to Japan

Partnering with All Nippon Airways to create higher level of brand penetration in the UK, France and Germany and educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA

Objective

All Nippon Airways required an agency to support with social media strategy for its EMEA markets. The campaign brief was to develop an activation that would create a higher level of brand penetration in the UK, France and Germany.

The core objectives were:

 - Improve brand awareness in the UK, France and Germany

 - Increase ANA’s email database by the organisation’s established growth target

 - Grow the brand’s Facebook following in the UK, France and Germany by +10%

Approach

To meet ANA’s objectives, Catch launched #TakeMeToJapan; a campaign designed to capture the imagination of both new and existing fans.

The activation centred around a data capture Facebook app, which housed a prize draw for two flights to Japan with accommodation. To enter, users were asked to curate their dream experience through a series of image options. This was designed to educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA.

Once the entry was completed, each user received an ANA branded mood board. The shareability of this strong, branded visual piece encouraged additional organic sharing via the entrants networks.

The prize draw mechanic was supported by a promotional strategy that aimed to increase both brand awareness and follower acquisition. This included:

 - Social content calendar for UK, France and Germany

 - Facebook advertising strategy

 - Partnership with the Prince Park Tower Hotel, Tokyo

 - Trigger email campaign

Results

Due to its success, the campaign is now being localised for additional EMEA markets. Key performance metrics include:

 

+45.85%

data capture targe

+15.5%

Facebook audience for UK, Germany and France

500,000+

total reach over 4 weeks

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com