30 Nov 2018

Data driven personalisation

As Acquia partners, we’ve worked with their Lift product for several of our clients, employing the platform in different ways.

Acquia Lift allows us to gather the insights we need to create and deliver targeted, in-context experiences that drive engagement, conversion, and loyalty.

Our most recently launched project (now live in beta) leverages and extends Lift and Content Hub to provide a truly personalised browsing experience for Institute of Physics members.

IOP’s personalised platform

Using the Content Hub component of Lift, we syndicate content from a range of the IOP’s digital properties, all built on different platforms. As Lift only accepts content from Drupal sources, we created a Drupal-based proxy - called CHAP (Content Hub API Proxy) - which passes the content up to the Content Hub platform for syndication. 

That content is then displayed alongside on-site content on the IOP’s new web platform (designed and built by Catch). There, members can log in and - using our simple onboarding process combined with the all-new global taxonomy we devised - personalise their experience with the IOP.

See Acquia Lift for The Institute of Physics at http://beta.iop.org, or get in touch with us to learn more about how we can deliver targeted, in-context experiences that drive engagement, conversion, and loyalty for you.

21 Feb 2017

Rêve En Vert is Crowdfunding

We've recently helped Rêve En Vert launch their new crowdfunding campaign.

Rêve En Vert is a premium online fashion retailer, specialising in sustainably and ethically produced fashion from designers across the globe. It’s a curated platform, that allows consumers to shop from a wide variety of designers that are striving to combat the fashion industry being the world’s second largest polluting industry (second only to oil)

An established brand, REV are now looking to get further investment using CrowdCube to help build and maintain their increase growth in sales. To help their efforts, we created a series of videos to help promote the crowdfunding efforts.

The focal point of the campaign is the video content we produced. We loved every part of this project, from getting under the skin of how Rêve En Vert operates to shooting with the wonderful team and Co-Founders Cora Hilts and Natasha Tucker.

Crowdcube is open to anyone, why not become an investor yourself. Check out their Crowdcube page here

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