30 Nov 2018

Data driven personalisation

As Acquia partners, we’ve worked with their Lift product for several of our clients, employing the platform in different ways.

Acquia Lift allows us to gather the insights we need to create and deliver targeted, in-context experiences that drive engagement, conversion, and loyalty.

Our most recently launched project (now live in beta) leverages and extends Lift and Content Hub to provide a truly personalised browsing experience for Institute of Physics members.

IOP’s personalised platform

Using the Content Hub component of Lift, we syndicate content from a range of the IOP’s digital properties, all built on different platforms. As Lift only accepts content from Drupal sources, we created a Drupal-based proxy - called CHAP (Content Hub API Proxy) - which passes the content up to the Content Hub platform for syndication. 

That content is then displayed alongside on-site content on the IOP’s new web platform (designed and built by Catch). There, members can log in and - using our simple onboarding process combined with the all-new global taxonomy we devised - personalise their experience with the IOP.

See Acquia Lift for The Institute of Physics at http://beta.iop.org, or get in touch with us to learn more about how we can deliver targeted, in-context experiences that drive engagement, conversion, and loyalty for you.

20 Oct 2016

Welcome onboard Trafalgar

Today we can announce we’re excited to be working with the most globally awarded guided travel company, Trafalgar. We’re partnering with them on their global content marketing strategy, supporting the company in continuing to evolve guided travel in new and exciting directions.

Trafalgar have collected 46 major travel awards over the last five years alone, from the Travel Globes to the Agents' Choice Awards, as well as the Gold Trusted Merchant Award from independent reviews provider Feefo.

With more than 230 trips to worldwide destinations, including Europe, North & Central, South America, Asia and Australia & New Zealand, Trafalgar have been creating exceptional guided holidays for almost 70 years.

To learn more about Catch’s content marketing capabilities and experience visit our dedicated site Catch Studios, to go book your next adventure with Trafalgar visit Trafalgar.com.

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0207 494 3554
or
newbiz@catchdigital.com