30 Nov 2018

Data driven personalisation

As Acquia partners, we’ve worked with their Lift product for several of our clients, employing the platform in different ways.

Acquia Lift allows us to gather the insights we need to create and deliver targeted, in-context experiences that drive engagement, conversion, and loyalty.

Our most recently launched project (now live in beta) leverages and extends Lift and Content Hub to provide a truly personalised browsing experience for Institute of Physics members.

IOP’s personalised platform

Using the Content Hub component of Lift, we syndicate content from a range of the IOP’s digital properties, all built on different platforms. As Lift only accepts content from Drupal sources, we created a Drupal-based proxy - called CHAP (Content Hub API Proxy) - which passes the content up to the Content Hub platform for syndication.

That content is then displayed alongside on-site content on the IOP’s new web platform (designed and built by Catch). There, members can log in and - using our simple onboarding process combined with the all-new global taxonomy we devised - personalise their experience with the IOP.

See Acquia Lift for The Institute of Physics at http://beta.iop.org, or get in touch with us to learn more about how we can deliver targeted, in-context experiences that drive engagement, conversion, and loyalty for you.

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06 Oct 2016

Spain, the next tech-hub?

When you hear Madrid you may think primarily of culture, football, nightlife, but not necessarily the tech industry. But over the past three years much has changed and the tech industry is booming thanks to startups and agile ways of thinking.

Spanish startup funding is up 83% in 2015, according to a report by ASCRI (Spanish Association for Capital, Growth and Investment) and with 78% of that investment going into ICT and digital projects, Madrid is fast becoming the new tech-hub of Europe.

The Spanish economy has been hit hard by the economic downturn but the fast paced, agile thinking of the tech industry has come out stronger than ever and shows a great future ahead of it.

Tech leaders such as Google and Amazon are embracing the potential of Madrid. In 2015 Google opened Google Campus, and summer 2016 saw Amazon opening their tech-hub, one of only 3 in Europe. There are several other impressively backed incubator and startup hubs too.

“Tech talent in Spain is abundant and of high quality, but most importantly it is available.”

Adam Sedó, Amazon Spain

Earlier this year (2016) Catch opened its Madrid offices, expanding its services into the Spanish market and to access the tech talent pool Madrid has to offer.

This is exciting news for Catch and the future growth of Madrid as a cornerstone of the European tech scene. With the recent launch of Catch Studios and opening of our office in Madrid Catch are in a great position to capitalise on the burgeoning tech scene in Madrid.