30 Nov 2018

Data driven personalisation

As Acquia partners, we’ve worked with their Lift product for several of our clients, employing the platform in different ways.

Acquia Lift allows us to gather the insights we need to create and deliver targeted, in-context experiences that drive engagement, conversion, and loyalty.

Our most recently launched project (now live in beta) leverages and extends Lift and Content Hub to provide a truly personalised browsing experience for Institute of Physics members.

IOP’s personalised platform

Using the Content Hub component of Lift, we syndicate content from a range of the IOP’s digital properties, all built on different platforms. As Lift only accepts content from Drupal sources, we created a Drupal-based proxy - called CHAP (Content Hub API Proxy) - which passes the content up to the Content Hub platform for syndication.

That content is then displayed alongside on-site content on the IOP’s new web platform (designed and built by Catch). There, members can log in and - using our simple onboarding process combined with the all-new global taxonomy we devised - personalise their experience with the IOP.

See Acquia Lift for The Institute of Physics at http://beta.iop.org, or get in touch with us to learn more about how we can deliver targeted, in-context experiences that drive engagement, conversion, and loyalty for you.

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Econsultancy Top 100 Agency

We’re proud to announce that we feature in Econsultancy’s Top 100 Digital Agencies Report.

The Econsultancy Top 100 report is an independent overview of the most significant digital agency players in the UK. The report lists the top 100 Digital Marketing, Design and Build, Technical and Creative Agencies ranked based on their total UK fee income from digital marketing.

Quick stats at-a-glance;

23rd in agencies a decade old
53rd in independently owned agencies
57th in "full service and marketing” agencies
98th of all UK digital agencies on the list

Founder and Managing Director Jonathan Smith commented; "All credit to the team for our debut on the Top 100 list. We're significantly punching above our weight as an agency of around 30 people to be featured alongside big consultancies Accenture Interactive, SapientRazorfish and IBM, and large digital shops like DigitasLBi, AKQA and Zone.

We think of ourselves as small but perfectly formed, and Econsultancy bill the list as 'the definitive listing of the UK's largest digital agencies'. With Accenture Interactive in the top spot with £284,660,000 of UK fee income, it's little surprise Catch comes in at #98 overall!

With so much incredible work in the pipeline, multiple DADI nominations, and significant pitch wins recently with Worldpay and Watford FC, I’m looking forwards to the coming year with our fantastic team".