31 Jan 2019

Digital agency London HQ

Over the past 12 years, our digital agency has moved a number of times, never venturing further afield than our original home Soho, London where the agency was born in 2007.

So true to form, we're excited to announce after 5 years on Argyll Street, overlooking Liberty London, we're staying in Soho and moving to the more refined, upmarket surrounds of Great Pulteney Street.

Behind the scenes of our new studio

Occupying the entire top floor of two large Georgian buildings, knocked together, the office has incredible light thanks to a number of huge skylights. 

With a vintage/industrial vibe, the office is being custom designed to our exacting specification.

We've flirted with the idea of moving to Clerkenwell, Shoreditch or even Bermondsey Street, but the unique vibrancy of Soho has always won us over

Jonathan Smith, Founder / Managing Director

Built for maximum collaboration, but with care made to enable privacy and quiet zones for concentration when you need it, our contractors are on site turning our dreams to reality.

Update: We moved in end of Feb and couldn't be happier. Our studio features heavily on Instagram and Facebook, so give us a follow for more studio based content.

01 Dec 2015

Take me to Japan

Partnering with All Nippon Airways to create higher level of brand penetration in the UK, France and Germany and educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA

Objective

All Nippon Airways required an agency to support with social media strategy for its EMEA markets. The campaign brief was to develop an activation that would create a higher level of brand penetration in the UK, France and Germany.

The core objectives were:

 - Improve brand awareness in the UK, France and Germany

 - Increase ANA’s email database by the organisation’s established growth target

 - Grow the brand’s Facebook following in the UK, France and Germany by +10%

Approach

To meet ANA’s objectives, Catch launched #TakeMeToJapan; a campaign designed to capture the imagination of both new and existing fans.

The activation centred around a data capture Facebook app, which housed a prize draw for two flights to Japan with accommodation. To enter, users were asked to curate their dream experience through a series of image options. This was designed to educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA.

Once the entry was completed, each user received an ANA branded mood board. The shareability of this strong, branded visual piece encouraged additional organic sharing via the entrants networks.

The prize draw mechanic was supported by a promotional strategy that aimed to increase both brand awareness and follower acquisition. This included:

 - Social content calendar for UK, France and Germany

 - Facebook advertising strategy

 - Partnership with the Prince Park Tower Hotel, Tokyo

 - Trigger email campaign

Results

Due to its success, the campaign is now being localised for additional EMEA markets. Key performance metrics include:

 

+45.85%

data capture targe

+15.5%

Facebook audience for UK, Germany and France

500,000+

total reach over 4 weeks

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com