31 Jan 2019

Digital agency London HQ

Over the past 12 years, our digital agency has moved a number of times, never venturing further afield than our original home Soho, London where the agency was born in 2007.

So true to form, we're excited to announce after 5 years on Argyll Street, overlooking Liberty London, we're staying in Soho and moving to the more refined, upmarket surrounds of Great Pulteney Street.

Behind the scenes of our new studio

Occupying the entire top floor of two large Georgian buildings, knocked together, the office has incredible light thanks to a number of huge skylights. 

With a vintage/industrial vibe, the office is being custom designed to our exacting specification.

We've flirted with the idea of moving to Clerkenwell, Shoreditch or even Bermondsey Street, but the unique vibrancy of Soho has always won us over

Jonathan Smith, Founder / Managing Director

Built for maximum collaboration, but with care made to enable privacy and quiet zones for concentration when you need it, our contractors are on site turning our dreams to reality.

Update: We moved in end of Feb and couldn't be happier. Our studio features heavily on Instagram and Facebook, so give us a follow for more studio based content.

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18 Sep 2014

Introducing the Rimmel website platform

Pairing cutting edge technology with stunning creative, creating a global platform for Rimmel that cements them as best-in-class

Overview

We’ve been working with Coty for a number of years, and are currently Rimmel London’s global digital agency. Our remit is wide and varied, and our very first project back in 2012/13 was to completely overhaul their online web presence. Here we talk about that project…

Objective

Rimmel products are available in over 20+ markets, spanning 15+ languages. We were tasked with designing and building the brand a digital platform which would cement Rimmel as ahead of the curve across their markets, creating an engaging and consistent brand experience along the way.

Approach

Our “mobile-first” ethos has allowed create a mobile friendly experience, with content prioritised appropriately. The new site has been built with mobile and tablet use firmly in mind. We’ve provided Rimmel with a cross-platform compatible experience, ensuring all users are presented with the same information as those who visit using a desktop browser.

To bring a feature-rich experience to the fans, we’ve integrated with a wealth of 3rd party systems including CheetahMail (for email marketing and data capture), BazaarVoice (for product reviews and ratings), Where2GetIt (retail outlet locator) and DailyMakeover - Virtual Makeover (try on products by uploading a photo or taking one with your webcam).

To enable the user to refine the vast product range that Rimmel offer we’ve integrated a technology called Isotope. Isotope makes browsing and filtering a far more impressive experience, and really gives the WOW factor, showing off the products to full effect.

Key features

 - Mobile responsive theme, with optimised content for mobile and tablet browsing

 - Try before you buy with Virtual Makeover 

 - Rimmel Buzz for the latest news, competitions and street style

 - Integration with 3rd-party APIs

 - Products reviews and commenting

 - Aggregation of Twitter/Facebook/Facebook social media platforms

The future

Pairing cutting edge technology with stunning creative, we’ve created a global platform for Rimmel that cements them as best-in-class.

We’ve created a platform using Drupal within which we can roll out additional market websites in their local language. An international team of content editors have full control over their individual market's website.

We continue to work with Rimmel on their global digital strategy.

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