05 Feb 2019

A new generation of students

This week we launched the first phase of the brand new University of Salford website.

The website is part of a large digital transformation project currently being undertaken by the University of Salford, with Catch working as their digital partner to help transform their public facing website to meet the needs of a new generation of students.

In this first phase a brand new course finder to improve the user experience for current and prospective students finding out about the University’s offering.

This project presented the ideal opportunity to audit content and improve the user experience across the site. With so many facets of the University managing disparate sections of the site, thousands of unique pages had been created using multiple content management systems and microsites. 

The previous site was very organisation-centric so the new site presented the chance to move to a more user-centred experience. In order to gather requirements from both the University’s internal stakeholders and the students’ perspective, a huge amount of user research was undertaken to inform the UX, including interviews and workshops. We also collected feedback from the previous site to highlight areas of improvement, in addition to new feature requests and suggestions.

This MVP site launch is just beginning and we’ll continue to deliver updates throughout 2019 against our roadmap, with exciting new features, always based on our users’ feedback. 

Visit https://beta.salford.ac.uk/ to see the work in action.
 

25 May 2016

Just landed: #CatsOnAPlane

We’ve just launched our latest social campaign for Thomas Cook Airlines to promote their ‘You Deserve Better’ mantra.

Cats may be furry and cute but they’re professional, demanding and used to getting their way. 

Tom Morey, Senior Group Marketing Manager at Thomas Cook Airlines, said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”

Our #CatsOnAPlane campaign consists of a series of films featuring 10 distinctive cats showcasing the comfort and service on offer from the airline (and its German sister airline, Condor).

The first in a series of ads shows a contemptible cat mellow its views on air travel. The campaign rolls out in the UK and Germany to inform viewers that they “deserve better” when going on holiday.

Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want.

Jonathan Smith, Catch's Managing Director, added: "Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they're fearless and you can't ask for more than that in a client."

Filmed on 2 planes, with 10 cats and over a gruelling 24 hours - This campaign and production was one of our most ambitious to date. We were literally herding cats.

Join the fun on social at #CatsOnAPlane www.facebook.com/ThomascookairlinesUK

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newbiz@catchdigital.com