Furthermore, it can be used on any smartphone, desktop and tablet device across Apple, Android and Windows – and users can synchronise the calendar to their individual iCal, Gmail, Yahoo or Outlook account calendars. Sign-up is completed in four simple steps, with users either subscribing to the calendar via a feed on the Cineworld website or through the Cineworld Facebook page.

And to ensure cinema-goers are only reminded about the films they want to see, users are given the option to select as many or as few films genres as they like. There are up to 12 genres which can be selected; Action, Family, Comedy, Sci-Fi, Thriller, Horror, Drama, Art-house, Musical, Bollywood, Documentary and Event Cinema. There is also the option to de-select certain films from ticked genres, should an individual only want to be reminded about certain titles.

When a film is released at a Cineworld cinema, users will receive a calendar alert or Facebook notification (if they have chosen the option to RSVP via Facebook) to let them know about the release along with the option to book tickets at cineworld.com.