12 May 2022

Digital agency internships

We're pleased to announce that our summer internship programme has re-opened after a 2 year Covid induced hiatus. 

We're committed to helping the next generation of digital superstars get a foothold in the industry so if you're thinking of applying please check out our careers page to see what's on offer.

We interviewed super-talented design student Léna Paleczny about her experience of moving over from l'Ecole de Design in France to join our Creative Team in London for her placement back in 2019, in a pre-Covid world.

We're looking forward to welcoming the next generation of digital superstars in 2022!

What made you want to work with us?

Since I only had work experience in a really small design agency in Nantes, I wanted to take advantage of this new 4-month internship to discover how a larger award winning agency works. It was also a way to work with a full team, from Project Managers to Developers.

I got really enthusiastic looking at Catch clients: Bodyshop, SES, Vistaprint. But what really made me want to send my resume was to see that they were carrying their own projects driven by the willing to design intuitive and user-friendly services.

What also made me want to work with Catch is the fun atmosphere. One of the biggest clichés about British people is their awful sense of humor. Then I discovered the Game of Thrones chatbot and I felt relieved: Catch took time to design a pop culture based service and even made it funny and useful. 

What did you work on?

During those 4 months, I had the chance to work on a new SaaS product, including UI, UX and data visualization. I also worked for the world-leading satellite operator SES, re-designing a 3D platform to discover the coverage of SES satellites.

I was also trusted to add my creative touch to other projects like Bodyshop, Vistaprint, University of Salford.

What did you learn?

Because of the great diversity of projects I have worked on, I improved a lot of different skills like UI, a lot of UX, but also data visualization, interaction design, animations etc. The Catch team gave me the opportunity to present my work directly to clients, teaching me useful tips on how to go showcase my work.

As a French native, I also learned a lot about British culture and British daily expressions, we even created a collection of professional lingo.

What was it like being in the studio?

The team always makes your work days funnier, without giving up on efficiency. Friday catch ups are the best: you discover what everyone has been working on during the week, with some Prosecco and vinegar crisps.

What was the highlight?

The Christmas party of course! The Catch team never miss an opportunity to enjoy great food and handmade cocktails. 

What’s next?

My year is going to be busy: I will continue my Master's degree working on Tangible Interfaces at l'Ecole de Design Nantes Atlantique. After my studies, I am willing to begin my career as a UI/UX designer and work with teams as great and open-minded as Catch!

Related news and work

24 Aug 2020

The new impact of UX metrics on SEO

In Q2 of this year Google announced that new metrics called “Core Web Vitals,” or automated sets of signals related to user experience, will soon impact your site’s SEO ranking (Source: Google Blog). These will be combined with existing user experience criteria, such as page load time and mobile-friendliness, to better measure and reward sites with higher quality user experiences through higher SEO rankings. In recognising that many businesses are preoccupied with responding to the effects of Covid-19, this update will not roll out until 2021 and Google will provide a 6 month notice before their algorithm is updated.

We believe user engagement will improve as experiences on the web get better, and that by incorporating these new signals into Search, we'll help make the web better for everyone.

Sowmya Subramanian, Senior Director Of Engineering Google Search

The Web Vitals cover the following areas:

  • Site Load Time, measured by what they call “Largest Contentful Paint,” or how quickly the site’s main content has been loaded.
  • Interactivity, measured by what they call “First Input Delay,” or site responsiveness of a user first interacting with the page (their first “Session” you could say).
  • Visual Stability, measured by what they call “Cumulative Layout Shift,” or the amount of what they deem to be unexpected layout shifts or visible page content

Source: Google Webmaster Central Blog

Source: Chromium Blog

Now UX not only impacts a user once on your site, but whether or not they’re likely to get there in the first place.

Michael Reiss, Senior Strategist Catch

Google clarified that while promoting a best in class user experiences is important, this should be coupled with high quality and relevant content. Both of these factors will be considered when calculating a site’s SEO ranking. Companies need to be confident that their SEO Strategy, such as meta-data tagging and keywords included in copy, is up to date.

While these metrics provide great starting points for considering your site’s user experience, there are many other quantitative and qualitative measures you should adopt as well. This includes activities such as running site surveys, creating a heuristic evaluation, and conducting usability tests and user interviews. It’s great to improve your site’s search rankings, but if you don’t deliver a good experience once a user lands on your site, what’s the benefit of ranking higher? This is particularly important as we know 88% of online consumers are less likely to return to a site after a bad experience (Source: SWEOR).  

Google’s announcement is a great way to spark a larger conversation about the importance of user experience and an up to date SEO Strategy among your team, department, or broader company. If you need help starting these conversations, or are ready to get to work, get in touch.

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