29 Jul 2019

Red Bull Project Pro

We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.

Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.

The athletes you can learn from are:

  • Ben Stokes (Cricket)
  • Jack Nowell (Rugby)
  • Lucy Charles (Triathlon)
  • Maddie Hinch (Hockey)
  • Billy Morgan (Snowboarding)
  • Shauna Coxsey (Climbing)

We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.

Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro

21 Dec 2016

Most viewed Facebook Live video success

We’re excited to have landed in The Drum's top 20 most viewed branded Facebook Live videos of 2016

The video, which shot in at #9, was filmed back in July for our client Thomas Cook Airlines. It featured a surprise performance by Danny Beard to launch the airline’s partnership with Manchester Pride 2016. The video shows Danny’s dramatic entrance and song as passengers check into their flights at Manchester Airport on a Monday morning. 

It was the first time the brand had used Facebook Live video and the colourful performance helped it be a viral success. Within minutes of going live, the video was featured on Reddit and was shared across multiple channels, which contributed to over 228,000 views and 5,437 interactions. 

You can sing along to Danny Beard's amazing performance here.

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