29 Jul 2019

Red Bull Project Pro

We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.

Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.

The athletes you can learn from are:

Ben Stokes (Cricket)
Jack Nowell (Rugby)
Lucy Charles (Triathlon)
Maddie Hinch (Hockey)
Billy Morgan (Snowboarding)
Shauna Coxsey (Climbing)

We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.

Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro

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06 Oct 2016

Spain, the next tech-hub?

When you hear Madrid you may think primarily of culture, football, nightlife, but not necessarily the tech industry. But over the past three years much has changed and the tech industry is booming thanks to startups and agile ways of thinking.

Spanish startup funding is up 83% in 2015, according to a report by ASCRI (Spanish Association for Capital, Growth and Investment) and with 78% of that investment going into ICT and digital projects, Madrid is fast becoming the new tech-hub of Europe.

The Spanish economy has been hit hard by the economic downturn but the fast paced, agile thinking of the tech industry has come out stronger than ever and shows a great future ahead of it.

Tech leaders such as Google and Amazon are embracing the potential of Madrid. In 2015 Google opened Google Campus, and summer 2016 saw Amazon opening their tech-hub, one of only 3 in Europe. There are several other impressively backed incubator and startup hubs too.

“Tech talent in Spain is abundant and of high quality, but most importantly it is available.”

Adam Sedó, Amazon Spain

Earlier this year (2016) Catch opened its Madrid offices, expanding its services into the Spanish market and to access the tech talent pool Madrid has to offer.

This is exciting news for Catch and the future growth of Madrid as a cornerstone of the European tech scene. With the recent launch of Catch Studios and opening of our office in Madrid Catch are in a great position to capitalise on the burgeoning tech scene in Madrid.