29 Jul 2019

Red Bull Project Pro

We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.

Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.

The athletes you can learn from are:

  • Ben Stokes (Cricket)
  • Jack Nowell (Rugby)
  • Lucy Charles (Triathlon)
  • Maddie Hinch (Hockey)
  • Billy Morgan (Snowboarding)
  • Shauna Coxsey (Climbing)

We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.

Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro

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25 May 2016

Just landed: #CatsOnAPlane

We’ve just launched our latest social campaign for Thomas Cook Airlines to promote their ‘You Deserve Better’ mantra.

Cats may be furry and cute but they’re professional, demanding and used to getting their way. 

Tom Morey, Senior Group Marketing Manager at Thomas Cook Airlines, said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”

Our #CatsOnAPlane campaign consists of a series of films featuring 10 distinctive cats showcasing the comfort and service on offer from the airline (and its German sister airline, Condor).

The first in a series of ads shows a contemptible cat mellow its views on air travel. The campaign rolls out in the UK and Germany to inform viewers that they “deserve better” when going on holiday.

Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want.

Jonathan Smith, Catch's Managing Director, added: "Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they're fearless and you can't ask for more than that in a client."

Filmed on 2 planes, with 10 cats and over a gruelling 24 hours - This campaign and production was one of our most ambitious to date. We were literally herding cats.

Join the fun on social at #CatsOnAPlane www.facebook.com/ThomascookairlinesUK

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