29 Jul 2019

Red Bull Project Pro

We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.

Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.

The athletes you can learn from are:

  • Ben Stokes (Cricket)
  • Jack Nowell (Rugby)
  • Lucy Charles (Triathlon)
  • Maddie Hinch (Hockey)
  • Billy Morgan (Snowboarding)
  • Shauna Coxsey (Climbing)

We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.

Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro

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10 Sep 2015

Announcing Ronaldo's debut fragrance, Legacy

Creating a new ecommerce store to sell the fragrance of one of the most famous sportsmen in the world - Cristiano Ronaldo

Our objective

It’s not every day that you get asked to produce a site to launch a new venture for one of the most famous sportspeople in the world.

The man in question, Cristiano Ronaldo, has an enormous worldwide fan base and Catch were tasked with creating a new ecommerce store to sell his new mens fragrance globally.

The 'From Cristiano Ronaldo' section gives fans an insight into the making of the exclusive trailer and a selection of other content direct from Ronaldo himself

Our approach

In order to develop a site befitting of such a global superstar, we knew we need to create a premium experience for users, no matter what device they used to access the site. We created a super responsive front-end that looks great on tablets, mobiles and desktops alike, and paired it with a rock solid Drupal 7 & Drupal Commerce backend that handles all of the transactional elements of the site and has integrations with external providers for payment and logistics.

We continue to work on a range of other exciting projects for Eden Parfums and Cristiano Ronaldo brand.

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