29 Jul 2019

Red Bull Project Pro

We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.

Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.

The athletes you can learn from are:

  • Ben Stokes (Cricket)
  • Jack Nowell (Rugby)
  • Lucy Charles (Triathlon)
  • Maddie Hinch (Hockey)
  • Billy Morgan (Snowboarding)
  • Shauna Coxsey (Climbing)

We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.

Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro

03 Nov 2014

Just launched: Virgin Atlantic #FlightDecks

Rudimental & Gorgon City took to the skies to perform in the first ever gig live streamed mid-air from Virgin Atlantic's new 787-9 Dreamliner, "Birthday Girl".

Working with our buddies at Cake, we designed and developed this cutting edge online experience. We bought the digital elements of the campaign to life which included developing the online entry mechanic, providing technology for both the live streaming (provided by Mixlr) and the caching solution to allow for many simultaneous users (Fastly).

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