09 Sep 2019

Our new Strategy Director

We're excited to announce we've appointed Polly Lygoe as Strategy Director. Joining our Senior Management Team, Polly will head up the Strategy & Creative department, tasked with helping define and grow our own strategic offering and deploying our skills in order to shape our clients' strategy.

Having spent much of her career in independent digital agencies; building and nurturing growing teams; and working as a strategic partner to clients, Polly is well-placed to support us in our own ambitious plans. Her focus on brand and customer experience, in particular, makes her a good match for our direction and growth plans.

"Polly's proven track record of helping lead digital strategies through a combination of planning and strategy techniques, as well as business, market and consumer insight will really benefit Catch in growing our strategic capabilities for our clients."

Jonathan Smith, Managing Director

"I consider this a bit of a return to my spiritual home. I'm thrilled to be joining a brilliant group of people at such a strong independent digital agency. I'm keen to capitalise on the strong creative & strategy grounding to help excel the agency and broaden our remit to ensure that our work is purposeful and drives impact"

Polly Lygoe, Strategy Director

21 Dec 2016

Most viewed Facebook Live video success

We’re excited to have landed in The Drum's top 20 most viewed branded Facebook Live videos of 2016

The video, which shot in at #9, was filmed back in July for our client Thomas Cook Airlines. It featured a surprise performance by Danny Beard to launch the airline’s partnership with Manchester Pride 2016. The video shows Danny’s dramatic entrance and song as passengers check into their flights at Manchester Airport on a Monday morning. 

It was the first time the brand had used Facebook Live video and the colourful performance helped it be a viral success. Within minutes of going live, the video was featured on Reddit and was shared across multiple channels, which contributed to over 228,000 views and 5,437 interactions. 

You can sing along to Danny Beard's amazing performance here.

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