09 Sep 2019

Our new Strategy Director

We're excited to announce we've appointed Polly Lygoe as Strategy Director. Joining our Senior Management Team, Polly will head up the Strategy & Creative department, tasked with helping define and grow our own strategic offering and deploying our skills in order to shape our clients' strategy.

Having spent much of her career in independent digital agencies; building and nurturing growing teams; and working as a strategic partner to clients, Polly is well-placed to support us in our own ambitious plans. Her focus on brand and customer experience, in particular, makes her a good match for our direction and growth plans.

"Polly's proven track record of helping lead digital strategies through a combination of planning and strategy techniques, as well as business, market and consumer insight will really benefit Catch in growing our strategic capabilities for our clients."

Jonathan Smith, Managing Director

"I consider this a bit of a return to my spiritual home. I'm thrilled to be joining a brilliant group of people at such a strong independent digital agency. I'm keen to capitalise on the strong creative & strategy grounding to help excel the agency and broaden our remit to ensure that our work is purposeful and drives impact"

Polly Lygoe, Strategy Director

05 Feb 2019

A new generation of students

This week we launched the first phase of the brand new University of Salford website.

The website is part of a large digital transformation project currently being undertaken by the University of Salford, with Catch working as their digital partner to help transform their public facing website to meet the needs of a new generation of students.

In this first phase a brand new course finder to improve the user experience for current and prospective students finding out about the University’s offering.

This project presented the ideal opportunity to audit content and improve the user experience across the site. With so many facets of the University managing disparate sections of the site, thousands of unique pages had been created using multiple content management systems and microsites. 

The previous site was very organisation-centric so the new site presented the chance to move to a more user-centred experience. In order to gather requirements from both the University’s internal stakeholders and the students’ perspective, a huge amount of user research was undertaken to inform the UX, including interviews and workshops. We also collected feedback from the previous site to highlight areas of improvement, in addition to new feature requests and suggestions.

This MVP site launch is just beginning and we’ll continue to deliver updates throughout 2019 against our roadmap, with exciting new features, always based on our users’ feedback. 

Visit https://beta.salford.ac.uk/ to see the work in action.
 

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