09 Sep 2019

Our new Strategy Director

We're excited to announce we've appointed Polly Lygoe as Strategy Director. Joining our Senior Management Team, Polly will head up the Strategy & Creative department, tasked with helping define and grow our own strategic offering and deploying our skills in order to shape our clients' strategy.

Having spent much of her career in independent digital agencies; building and nurturing growing teams; and working as a strategic partner to clients, Polly is well-placed to support us in our own ambitious plans. Her focus on brand and customer experience, in particular, makes her a good match for our direction and growth plans.

"Polly's proven track record of helping lead digital strategies through a combination of planning and strategy techniques, as well as business, market and consumer insight will really benefit Catch in growing our strategic capabilities for our clients."

Jonathan Smith, Managing Director

"I consider this a bit of a return to my spiritual home. I'm thrilled to be joining a brilliant group of people at such a strong independent digital agency. I'm keen to capitalise on the strong creative & strategy grounding to help excel the agency and broaden our remit to ensure that our work is purposeful and drives impact"

Polly Lygoe, Strategy Director

30 Nov 2018

Data driven personalisation

As Acquia partners, we’ve worked with their Lift product for several of our clients, employing the platform in different ways.

Acquia Lift allows us to gather the insights we need to create and deliver targeted, in-context experiences that drive engagement, conversion, and loyalty.

Our most recently launched project (now live in beta) leverages and extends Lift and Content Hub to provide a truly personalised browsing experience for Institute of Physics members.

IOP’s personalised platform

Using the Content Hub component of Lift, we syndicate content from a range of the IOP’s digital properties, all built on different platforms. As Lift only accepts content from Drupal sources, we created a Drupal-based proxy - called CHAP (Content Hub API Proxy) - which passes the content up to the Content Hub platform for syndication. 

That content is then displayed alongside on-site content on the IOP’s new web platform (designed and built by Catch). There, members can log in and - using our simple onboarding process combined with the all-new global taxonomy we devised - personalise their experience with the IOP.

See Acquia Lift for The Institute of Physics at http://beta.iop.org, or get in touch with us to learn more about how we can deliver targeted, in-context experiences that drive engagement, conversion, and loyalty for you.

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com