23 Sep 2019

Developing our teams

As part of our commitment at Catch to ensuring that our teams are as equipped for success as they can be, we recently engaged Annabel Shilton, an experienced Business Coach and Consultant, to provide a leadership and management training programme for our management teams.

We took time out last Thursday for this dynamic and engaging workshop, starting with the foundations of the difference between leadership & management, then moving on to how we can all gain from improving on empowerment, ownership & responsibility and how communication is at the centre of effective leadership.

The team had a great day and left feeling empowered to better support not only themselves, but their own teams through better personal effectiveness and communication. We're looking forwards to putting into practise some of the new skills and techniques learned from the workshop.

About Annabel: Annabel Shilton has over 18 years of experience as an Executive Coach, Coach Supervisor and Consultant. Her previous roles in strategic marketing with global companies have equipped her with the unique ability to integrate business, marketing and people strategies, deliver organisational objectives, increase people engagement and productivity. She has worked with many senior executives and top teams in both large and small organisations on coaching and change programmes with a specific focus on developing leaders to build organisations to which people want to belong.

19 Oct 2016

DADIs - Best Use of VR nomination

We're thrilled to announce that our Fantasy Flight VR experience for Thomas Cook Airlines has been nominated for Best Use of VR in the 2016 DADI awards. We are up against some stiff competition with campaigns for Google, Virgin and Reebok, so let's get our game faces on and see what happens on awards night, Oct 19th!

Thomas Cook Airlines' engaged Catch as their social agency of record, and in March 2016 we launched a new activation for them, "Fantasy Flight". It brings to life 360-degree exploration that lets you try before you fly.

www.thomascookairlines.com/fantasyflight

Best experienced on mobile devices via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their device around. The video features real pilots and cabin crew going about their normal duties while the cabin comes to life with characters connected to three new routes launching 2016.

If the user explores thoroughly they can find clues to three of the airline’s newest destinations which could win them a £3,000 Los Angeles holiday.

“We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet.”

Tom Morely, Senior Marketing Manager Thomas Cook Airlines

Founding Partner of Catch, Jonathan Smith, said: “2016 is set to be Virtual Reality’s breakout year. This new technology is perfectly placed to highlight Thomas Cook Airlines’ new routes and high-end A330 aircraft. We used three GoPro cameras assembled to capture an entire spherical perspective of the cabin scene, creating an innovative experience. We had a lot of fun with a 50+ strong crew of actors, airline staff and impersonators to bring the new destinations into the cabin, as well as providing clues which viewers can find to enter a competition to win a holiday to LA.”

Senior Marketing Manager for Thomas Cook Airlines, Tom Morey, said: “We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet."

“By summer this year, we’ll be operating seven of these long haul aircraft on direct flights from Manchester to Miami, New York, Boston, Los Angeles, Orlando and Las Vegas. Customers don’t have to wait and see how it looks, they can find out right now by interacting with these amazing videos.”

Join the fun on social at #TCAFantasyFlight www.facebook.com/ThomascookairlinesUK or dive straight into the 360-degree experience at www.thomascookairlines.com/fantasyflight

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