25 Oct 2019

Goodbye Sketch...

Hi, I'm Sam Hainsworth, Design Lead at Catch, and I want to tell you about our Creative Team's recent move from Sketch to Figma and the benefits it has brought us in creating a more collaborative and efficient work process.

It wasn’t so long since that if you asked a designer what software they used to create just about anything, the answer would more likely have included the word ‘Adobe’.

Today, there are so many options to bring creativity to life, that a big question more often than not is: what’s the best design software out there right now? And the answer for a while was Sketch, but not anymore. 

Our hearts have been stolen by Figma.

What’s Figma you ask? In many ways, it’s exactly like Sketch…Invision, Principle, Craft, Google Drive, and Dropbox. It may sound like a Frankenstein's mess of a platform, but it’s possibly the greatest design eco-system ever built to date (my own views here...!)

Figma at heart is a web app - yes, no software needed other than a web browser - that allows Designers, Developers, and Clients to collaborate together to make beautiful creations of any kind. It's the first piece of software that has managed to combine a design tool, prototyping, and animation that allows teams to be able to work together with ease.

For the sake of this article, I’ve split it into 2 key areas (designing and prototyping ) on why we think Figma is the king.


Designing with Figma

As a design tool, Figma is A LOT like Sketch. They’ve certainly done a great job at making the transition from Sketch to Figma easy for us: the interface feels the same, we still have symbols, artboards, etc. But there are some pretty important differences.

Real-time collaboration 

Remember the first time you opened Google Docs and saw someone else typing in real-time, deep down thinking “wow, we really are in the future”, well Figma has taken the idea of real-time collaboration and applied it within their software, allowing multiple people to work on one project at once.

It might sound like you could have the classic hovering Creative Director watching your every movement from the comfort of their own seat, but it becomes such a useful tool. No more do you have 2 Designers working on multiple files and then merging their creative 2 hours later to find they’ve used different fonts weights or having to export assets for each other. This real-time collaboration lets designers have a single source of truth for each project and collaborate in tandem, rather than in silos.

Connected design systems

With many concurrent projects in an agency, one thing that can be a real struggle to keep is consistency. Over the years, projects grow and with that so do the components and styles that build these websites, apps, platforms, etc. Design systems within Sketch (or any other design tool for that matter) are static files that can often get forgotten about or duplicated along the way, creating chaos.

These systems, within Figma, act as your hymn sheet for each client; letting you store reusable assets that can be shared across the design team and projects. Figma transforms these static design systems into live breathing sources of truth (sounds a big deal, well it really is!) that can be worked on together and pulled across many different projects.

 

File management 

Now, this may sound boring, but this truly is such a game-changer: How many times have you been looking for the final creative you worked on 3 months ago, only to find 4 files all with the word ‘FINAL’ at the end of it. Or to not even be able to find where it was saved in the first place?

With Figma, all files are saved within their own cloud eco-system; allowing you to access all your files anywhere, at any time; and with their neat interface, ways of organising and sorting, it's so much easier to access the whole teams’ files.

 

Version history

Last, but by no means least, we have version history: which is again a real lifesaver and means you don’t need to create hundreds of duplicate files anymore. Figma allows you to go back in time and see how your designs have progressed, giving you the option to create key milestones in the project. 

 

Prototyping with Figma

This is where Figma gets really interesting. In the past, prototyping meant uploading your designs to Invision, Marvel, etc. and then adding interactions and repeating every time you got feedback. Figma takes that pain away and lets you prototype and present directly. Essentially, letting you create a clickable prototype and show off fully animated interactions.

Inline commenting

This feature allows anyone to comment inline with the designs you're working on, which sounds like both a blessing and a curse, but it takes the pain out of amends. Now being able to read a comment directly in your design means no more missing feedback and once the amend is done, that’s it: no need to re-upload your prototype, it’s all right there.

Animation

If prototyping wasn’t enough, Figma has recently added ‘Smart Animation’ to the mix, allowing you to quickly create smooth animations and transitions giving your prototypes that extra layer of finish and finesse.

Goodbye Sketch, it’s been emotional

Ok, we still like Sketch and it does still do a few things better than Figma, but right now Figma is in its early days and rolling out features like no tomorrow and we couldn’t be happier with where they’re taking this amazing tool.

So, for now, goodbye Sketch, it’s been emotional.

27 Feb 2017

The Lobster launch campaign

In a dystopian near-future, single people are taken to The Hotel, where they are obliged to find a romantic partner in forty-five days or are transformed into beasts

The Lobster Trailer (2016)

Objective

Picturehouse needed an agency to support with the UK release of The Lobster; a quirky Arthouse Blockbuster with an all-star ensemble cast including Colin Farrell, Rachel Weisz, Ben Whishaw, John C. Reilly, Olivia Colman, Lea Seydoux and many more.

The brief was to:

  • Build intrigue around The Lobster’s unique concept
  • Draw on the film’s comedic elements, in order to generate social conversations
  • Establish the release as the next big Arthouse Blockbuster

Approach

To promote this unique and darkly humorous film we focused on the key themes highlighted by the director, allowing us to subtly educate users to the story without giving spoilers, and to build genuine interest and intrigue. We split the campaign into two main sections:

Intrigue

To build interest in the film in the weeks before release we developed a campaign that focused on one key scene; ‘Man Eats Alone’. This scene demonstrates to the characters the potential perils and pitfalls of being single, and generally how much better life is when you are in a couple.

In the world of the film, being single isn’t an option, you are either in a relationship, or you are turned into an animal and released into the woods! We created a series of social assets to be used cross platform that would provide some fun, quirky and occasionally dark examples of propaganda that could appear in public places.

The assets were well received by fans across social channels for the BFI, Film4 and The Lobster, providing a great talking point for social and a place for users to share from and start their own debates around the themes.

Excite

When trying to explain the concept of the film, the thing that really gets a reaction from people is the idea that if you are single you will be taken to a room and changed into an animal. To add to this peril, you also have to choose which animal you would like to be.

To excite cinemagoers we put them in the place of the characters and asked them what they would be if they had to choose. We gave them some help though and created a darkly dangerous quiz that starts off restrained and ends with some evocative questions that really get to the heart of the user's psyche.

Our quiz then recommends which animal you should choose and provides a handy sharing asset allowing you to brag about being a Bear or congratulate yourself on being a Cat.

You can take the quiz here at www.lobsterfilmquiz.co.uk and find out what animal you should be!

Key Features

  • Full digital promotional strategy and content calendar
  • Custom illustrated social propaganda assets & copy
  • Full suite of social sharing assets across Twitter & Facebook
  • Design, development and copywriting of the Quiz
  • 50,000+ quiz users in the first 7 days!

13.2m

campaign engagements

+50,000

quiz completions in 7 days

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com