25 Oct 2019

Goodbye Sketch...

Hi, I'm Sam Hainsworth, Design Lead at Catch, and I want to tell you about our Creative Team's recent move from Sketch to Figma and the benefits it has brought us in creating a more collaborative and efficient work process.

It wasn’t so long since that if you asked a designer what software they used to create just about anything, the answer would more likely have included the word ‘Adobe’.

Today, there are so many options to bring creativity to life, that a big question more often than not is: what’s the best design software out there right now? And the answer for a while was Sketch, but not anymore. 

Our hearts have been stolen by Figma.

What’s Figma you ask? In many ways, it’s exactly like Sketch…Invision, Principle, Craft, Google Drive, and Dropbox. It may sound like a Frankenstein's mess of a platform, but it’s possibly the greatest design eco-system ever built to date (my own views here...!)

Figma at heart is a web app - yes, no software needed other than a web browser - that allows Designers, Developers, and Clients to collaborate together to make beautiful creations of any kind. It's the first piece of software that has managed to combine a design tool, prototyping, and animation that allows teams to be able to work together with ease.

For the sake of this article, I’ve split it into 2 key areas (designing and prototyping ) on why we think Figma is the king.


Designing with Figma

As a design tool, Figma is A LOT like Sketch. They’ve certainly done a great job at making the transition from Sketch to Figma easy for us: the interface feels the same, we still have symbols, artboards, etc. But there are some pretty important differences.

Real-time collaboration 

Remember the first time you opened Google Docs and saw someone else typing in real-time, deep down thinking “wow, we really are in the future”, well Figma has taken the idea of real-time collaboration and applied it within their software, allowing multiple people to work on one project at once.

It might sound like you could have the classic hovering Creative Director watching your every movement from the comfort of their own seat, but it becomes such a useful tool. No more do you have 2 Designers working on multiple files and then merging their creative 2 hours later to find they’ve used different fonts weights or having to export assets for each other. This real-time collaboration lets designers have a single source of truth for each project and collaborate in tandem, rather than in silos.

Connected design systems

With many concurrent projects in an agency, one thing that can be a real struggle to keep is consistency. Over the years, projects grow and with that so do the components and styles that build these websites, apps, platforms, etc. Design systems within Sketch (or any other design tool for that matter) are static files that can often get forgotten about or duplicated along the way, creating chaos.

These systems, within Figma, act as your hymn sheet for each client; letting you store reusable assets that can be shared across the design team and projects. Figma transforms these static design systems into live breathing sources of truth (sounds a big deal, well it really is!) that can be worked on together and pulled across many different projects.

 

File management 

Now, this may sound boring, but this truly is such a game-changer: How many times have you been looking for the final creative you worked on 3 months ago, only to find 4 files all with the word ‘FINAL’ at the end of it. Or to not even be able to find where it was saved in the first place?

With Figma, all files are saved within their own cloud eco-system; allowing you to access all your files anywhere, at any time; and with their neat interface, ways of organising and sorting, it's so much easier to access the whole teams’ files.

 

Version history

Last, but by no means least, we have version history: which is again a real lifesaver and means you don’t need to create hundreds of duplicate files anymore. Figma allows you to go back in time and see how your designs have progressed, giving you the option to create key milestones in the project. 

 

Prototyping with Figma

This is where Figma gets really interesting. In the past, prototyping meant uploading your designs to Invision, Marvel, etc. and then adding interactions and repeating every time you got feedback. Figma takes that pain away and lets you prototype and present directly. Essentially, letting you create a clickable prototype and show off fully animated interactions.

Inline commenting

This feature allows anyone to comment inline with the designs you're working on, which sounds like both a blessing and a curse, but it takes the pain out of amends. Now being able to read a comment directly in your design means no more missing feedback and once the amend is done, that’s it: no need to re-upload your prototype, it’s all right there.

Animation

If prototyping wasn’t enough, Figma has recently added ‘Smart Animation’ to the mix, allowing you to quickly create smooth animations and transitions giving your prototypes that extra layer of finish and finesse.

Goodbye Sketch, it’s been emotional

Ok, we still like Sketch and it does still do a few things better than Figma, but right now Figma is in its early days and rolling out features like no tomorrow and we couldn’t be happier with where they’re taking this amazing tool.

So, for now, goodbye Sketch, it’s been emotional.

13 May 2016

Bye bye bloggers, hello micro-influencers

At Catch, we work with a wide range of consumer brands day in day out; so when we throw around the term “influencer”, we assume its meaning is common knowledge.

The dictionary definition of an influencer is a person who, “has a compelling force or produces effects on the actions, behaviour, opinions etc of others.”

A common misconception in the industry is that influencer = blogger. Influencers CAN be bloggers, yes. But it is becoming more and more apparent that bloggers do not hold the strength that they used to. 

Over recent years, the blogging industry has blossomed beyond compare. Blogs provide a creative outlet for people to channel their passions into an online media where they can share their talents and interests with the world. There are blogs on just about anything, but the ones that we tend to work with the most are fashion and beauty blogs. These types of blogs in particular have taken the industry by storm. 

The beauty of this industry is that ANYONE can become a blogger. If you have access to the internet and basic competence using Wordpress, you can become a blogger overnight. You don’t necessarily need to be able to write particularly well either; audiences these days are all about visuals and glossy photography. However, this ease of entry has led to a huge over-saturation in the market. Sure, there are bloggers who stand out above the rest. But these “stand out” bloggers still come by the bucket-load.

So what does all this mean for influencers? You don’t need a blog to be an influencer anymore. Micro-influencers are taking over, in a big way.

A micro-influencer is usually an Instagrammer or YouTuber, with a high social following, who has a great impact on their audience and what they do. This power enables them to influence their followers’ buying habits and encourage them to buy into brands by association. Instagram is the most popular platform on which influencers tend to flourish; essentially creating visual micro-blogs showcasing their inspirational lifestyle. As long as they continue posting engaging, glossy visuals and keep growing their audience, brands will pay them to talk about them. 

This industry is booming like no other.

Brands and influencers are working together to promote just about anything: clothes, cosmetics, holidays, even down to simple things like vitamin supplements. It all comes down to the power of, “well, if _____ is doing it, I want to do it.”. And it’s as simple as that.

How are blogs already going into decline; they only just became cool?

Millennials want their information faster, in snackable pieces. Being taken off their half-asleep newsfeed crawl to trawl through blog posts isn’t ideal anymore. They need to digest the information there and then, if it is going to make any impact. Full length YouTube tutorials are being taken over by short videos on platforms like Instagram/Snapchat; whilst these short videos are being supplemented with live streaming. Instagram feeds used to be a way of getting users onto your blog; now your Instagram feed IS your blog, featuring carefully curated, glossy stories and inspiration. 

Where will the industry go next? Does anyone who isn’t “Insta-famous” by now even stand a chance? 

At the end of the day, influencers aren’t going to disappear any time soon, that’s for certain. As the industry progresses, they are set to hold an important role in the way brands talk to customers. The power these influencers have over consumers will increase over time; but it is the channels they are using that will really evolve and change the industry as we know it. 

The social media team at Catch have worked on many successful influencer outreach and social campaigns for brands such as Charlotte Tilbury, Thomas Cook Airlines, Rimmel London, The Body Shop and more. If you’re interested in finding out more please Get in touch.

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