28 May 2020

Hiring during lockdown

On March 11 we packed up our desks as we prepared to work remotely, not knowing when we’d return to the studio. Even with a well established flexible working policy there was a learning curve in terms of figuring out how to focus at home, conduct our daily standups, and run client workshops, but one of the most challenging new experiences we’ve had to adapt to was hiring fully remotely.

Our clients have kept their foot on the gas, they understand that now is not the time to reduce spend on the way they are perceived online, with the whole world now operating digitally in the new normal. So with more work rolling in, we needed to add new talent to Catch.

A month into lockdown Catch welcomed new team members across both our Creative and Client Services teams.

So what have we learned from the process? We spoke with our hiring teams to collect the below recommendations for remote hiring and onboarding.

The interview process

“At this point you may be used to having video calls and are more comfortable with this format than candidates are. Understanding and acknowledging this at the beginning of the call will help break the ice and help make everything run smoother”

Becca Bendelow, Delivery Lead

Ask candidates to prepare a presentation of answers to general questions about themselves and their work experience. This is a great conversation starter and allows them to take the lead of the interview so it doesn’t feel so one sided. It also helps you understand how they present their thoughts and would potentially communicate with a client.

The onboarding process

Usually new hires can lean over to their neighbour and ask questions, or you can stop by their desk and check in. The challenge now is finding a balance between allowing them to work independently and making sure they’re managing everything without being with them in person.

  • Set up a new hire Trello board, breaking out steps into specific tasks with due dates and including pre-booked meeting invites for check ins, taking the pressure off of them to schedule a meeting whenever they have a question. This also helps embed them in your process, becoming aware of typical timelines and stand ups.
  • Arrange for new hires to have one on one calls with a variety of team members, helping them feel comfortable reaching out when a work related question comes up.

While the end of lockdown is currently uncertain, we do know that our ways of working may never go back to what we once considered “normal.” Whether it’s full time remote work, flexible policies, or anything in between, we all have a new outlook on what it means to work from home.

At the time of writing this article, the Catch studio in London is due to reopen, adhering to Government guidelines, on Sept 1st.

04 May 2018

#GoTBot chatbot awards

Winter is coming, and we're buzzing from our recent awards success.

Our friendly Game of Thrones Facebook Messenger chatbot was designed to help guide fans through the series and we couldn’t be more chuffed that it’s been recognised for it’s innovation and creative use of AI technology. 

GoTBoT has won numerous awards and commendations including;

Shorty Awards
- Silver Award in the "Humour Category"
- "Audience Award", a real honour to get this one

Social Buzz Awards
- Commendation for "Best Use of a Chatbot"

DADI Awards
- Commendation for "Viral Campaign"
- Commendation for "In-House Campaign"

In a world of direwolves, white walkers and dragons, there’s one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions.

We created GoTBot as a Facebook Messenger chatbot in solidarity with all the secondary characters you forgot about, plus all the titles and heirs that you never knew existed. It’s for those of you who realise that, in fact, you know nothing.

Start a conversation with GoTBot in the Facebook Messenger app and ask it a question about any Game of Thrones character. For example, “Who is Varys?” will result in a photo of Varys, his title and all sorts of other juicy information about the Master of Whisperers. The “Dead or Alive” feature will come in handy when you just can’t remember if that one forgotten Tully is dead yet.

But don’t underestimate GoTBot… It knows more than you expect. Just try asking about Daenerys and Jon Snow’s (possible? probable?) relationship. Everyone’s entitled to their Game of Thrones theories...

It all started from a simple “Dead or Alive” Game of Thrones question around the studio. If only there was someone who had all the answers. Wait a minute....

GoTBot is designed as a useful tool, but it quickly grew into an entertaining digital friend. Popular Google searches related to Game of Thrones shaped GoTBot so that he answers the most pressing questions, but is also learning every day through the magic of AI.

The A.I. of natural language processing of GoTBot is handled by the Wit.ai service. We begin by teaching Wit.ai example questions and, as we feed it information, it learns to understand the users intent. When the user asks a question, Wit.ai recognises the intent of what the user is searching for then our vast GoT database gets to work and answers the user in an intelligent and useful manner as possible, with a bit of humour thrown in to keep it interesting.

Discussing the launch, Catch’s Founder and Managing Director, Jonathan Smith said:

"With 1.2 billion monthly active users on Facebook Messenger, the potential audience for chatbots is huge. We knew we wanted to create a Facebook chatbot and wanted to get our clients excited about the future of AI and how it might benefit their business. What better way to do so than creating our very own chatbot? And who doesn’t like Game of Thrones?”

GoTBot's popularity is growing, he's already been featured on MashableThe VergeAdWeekCreativity and Esquire magazine.

To meet GoTBot - The Game of Thrones Chatbot, visit him on Facebook http://m.me/G0TB0T

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0207 494 3554
or
newbiz@catchdigital.com