28 May 2020

Hiring during lockdown

On March 11 we packed up our desks as we prepared to work remotely, not knowing when we’d return to the studio. Even with a well established flexible working policy there was a learning curve in terms of figuring out how to focus at home, conduct our daily standups, and run client workshops, but one of the most challenging new experiences we’ve had to adapt to was hiring fully remotely.

Our clients have kept their foot on the gas, they understand that now is not the time to reduce spend on the way they are perceived online, with the whole world now operating digitally in the new normal. So with more work rolling in, we needed to add new talent to Catch.

A month into lockdown Catch welcomed new team members across both our Creative and Client Services teams.

So what have we learned from the process? We spoke with our hiring teams to collect the below recommendations for remote hiring and onboarding.

The interview process

“At this point you may be used to having video calls and are more comfortable with this format than candidates are. Understanding and acknowledging this at the beginning of the call will help break the ice and help make everything run smoother”

Becca Bendelow, Delivery Lead

Ask candidates to prepare a presentation of answers to general questions about themselves and their work experience. This is a great conversation starter and allows them to take the lead of the interview so it doesn’t feel so one sided. It also helps you understand how they present their thoughts and would potentially communicate with a client.

The onboarding process

Usually new hires can lean over to their neighbour and ask questions, or you can stop by their desk and check in. The challenge now is finding a balance between allowing them to work independently and making sure they’re managing everything without being with them in person.

  • Set up a new hire Trello board, breaking out steps into specific tasks with due dates and including pre-booked meeting invites for check ins, taking the pressure off of them to schedule a meeting whenever they have a question. This also helps embed them in your process, becoming aware of typical timelines and stand ups.
  • Arrange for new hires to have one on one calls with a variety of team members, helping them feel comfortable reaching out when a work related question comes up.

While the end of lockdown is currently uncertain, we do know that our ways of working may never go back to what we once considered “normal.” Whether it’s full time remote work, flexible policies, or anything in between, we all have a new outlook on what it means to work from home.

At the time of writing this article, the Catch studio in London is due to reopen, adhering to Government guidelines, on Sept 1st.

01 Dec 2016

Celebrating beauty

Producing a range of beauty tutorial content as part of our complete digital overhaul of Manhattan Cosmetics

As part of our complete digital overhaul of Manhattan Cosmetics; including an entire redesign and development of their brand website. We helped produce a range of beauty tutorial content to feature on the new site and across social platforms.

Over the course of 6 months we have produced a range of large scale beauty tutorials from productions with celeb status make-up artists’, elevated blogger style looks, to intricate nail art tutorials. Each piece of content provided the consumer with a totally immersive brand experience.

Art direction

We worked with brand ambassadors and celeb make-up artists to help define and create not just the look and feel of the video, but even make-up look briefs... all the way down to the style of the models' eyebrows. Our involvement with each aspect of the visual aesthetic, collaboratively with make-up artists ensured we maintained a brand look and feel across all videos we produced.

The Beauty blogger

The internet is saturated with beauty tutorial content shot by vloggers and beauty experts at home. Catch identified the need to utilise a beauty vlogger’s influence and personality. Creating content that gives those vloggers a platform to be seen and heard even further than their current viewership.

Our creative direction for these pieces of content is always to create something that is grounded in reality, but with a production quality and execution that wouldn’t be able to achieve in a vlogger’s bedroom. From the lights through to final edit, the ‘at home’ content creator can be celebrated for being given the ‘brand’ treatment.

Creating visually slick and stunning vlogger tutorial content that shows the brand not competing with the vast sea of beauty vloggers and tutorials, but collaborating and celebrating with unique and inspiring talent.

The nail artist

We’re always considering new ways to tackle content for a market that is full of beauty tutorials. When it came to inspiring and educating women about the new range of ‘Last & Shine Nail Polish’, we kept it simple.

Working with a professional nail artist and a world famous hand model(!) we created striking nail art in our studio. Letting the nail art do the talking. Later turning the content into step-by-step short form videos and animated gifs - delivering content in multiple formats design for social sharing.

Each piece of content provided the consumer with a totally immersive brand experience

Behind the scenes

Since working with many of our Vloggers and influencers we’ve been pivotal in championing new talent, Zoe Newlove began working with us for COTY brands with a following of 9,000. We found her and felt her personality and tone of voice worked perfectly for the brand - a year on she now has over 30,000 followers across her platforms and blogs - we see big things for Zoe.

Another insider fact, our hand model used in the ‘Last & Shine Nail Polish’ videos has her hands insured for £5million! She shared her hand beauty secrets with us; including wearing white gloves on the beach and never doing the washing up!

Start a conversation

0207 494 3554
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newbiz@catchdigital.com