28 May 2020

Hiring during lockdown

On March 11 we packed up our desks as we prepared to work remotely, not knowing when we’d return to the studio. Even with a well established flexible working policy there was a learning curve in terms of figuring out how to focus at home, conduct our daily standups, and run client workshops, but one of the most challenging new experiences we’ve had to adapt to was hiring fully remotely.

Our clients have kept their foot on the gas, they understand that now is not the time to reduce spend on the way they are perceived online, with the whole world now operating digitally in the new normal. So with more work rolling in, we needed to add new talent to Catch.

A month into lockdown Catch welcomed new team members across both our Creative and Client Services teams.

So what have we learned from the process? We spoke with our hiring teams to collect the below recommendations for remote hiring and onboarding.

The interview process

“At this point you may be used to having video calls and are more comfortable with this format than candidates are. Understanding and acknowledging this at the beginning of the call will help break the ice and help make everything run smoother”

Becca Bendelow, Delivery Lead

Ask candidates to prepare a presentation of answers to general questions about themselves and their work experience. This is a great conversation starter and allows them to take the lead of the interview so it doesn’t feel so one sided. It also helps you understand how they present their thoughts and would potentially communicate with a client.

The onboarding process

Usually new hires can lean over to their neighbour and ask questions, or you can stop by their desk and check in. The challenge now is finding a balance between allowing them to work independently and making sure they’re managing everything without being with them in person.

  • Set up a new hire Trello board, breaking out steps into specific tasks with due dates and including pre-booked meeting invites for check ins, taking the pressure off of them to schedule a meeting whenever they have a question. This also helps embed them in your process, becoming aware of typical timelines and stand ups.
  • Arrange for new hires to have one on one calls with a variety of team members, helping them feel comfortable reaching out when a work related question comes up.

While the end of lockdown is currently uncertain, we do know that our ways of working may never go back to what we once considered “normal.” Whether it’s full time remote work, flexible policies, or anything in between, we all have a new outlook on what it means to work from home.

At the time of writing this article, the Catch studio in London is due to reopen, adhering to Government guidelines, on Sept 1st.

19 Oct 2016

DADIs - Best Use of VR nomination

We're thrilled to announce that our Fantasy Flight VR experience for Thomas Cook Airlines has been nominated for Best Use of VR in the 2016 DADI awards. We are up against some stiff competition with campaigns for Google, Virgin and Reebok, so let's get our game faces on and see what happens on awards night, Oct 19th!

Thomas Cook Airlines' engaged Catch as their social agency of record, and in March 2016 we launched a new activation for them, "Fantasy Flight". It brings to life 360-degree exploration that lets you try before you fly.

www.thomascookairlines.com/fantasyflight

Best experienced on mobile devices via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their device around. The video features real pilots and cabin crew going about their normal duties while the cabin comes to life with characters connected to three new routes launching 2016.

If the user explores thoroughly they can find clues to three of the airline’s newest destinations which could win them a £3,000 Los Angeles holiday.

“We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet.”

Tom Morely, Senior Marketing Manager Thomas Cook Airlines

Founding Partner of Catch, Jonathan Smith, said: “2016 is set to be Virtual Reality’s breakout year. This new technology is perfectly placed to highlight Thomas Cook Airlines’ new routes and high-end A330 aircraft. We used three GoPro cameras assembled to capture an entire spherical perspective of the cabin scene, creating an innovative experience. We had a lot of fun with a 50+ strong crew of actors, airline staff and impersonators to bring the new destinations into the cabin, as well as providing clues which viewers can find to enter a competition to win a holiday to LA.”

Senior Marketing Manager for Thomas Cook Airlines, Tom Morey, said: “We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet."

“By summer this year, we’ll be operating seven of these long haul aircraft on direct flights from Manchester to Miami, New York, Boston, Los Angeles, Orlando and Las Vegas. Customers don’t have to wait and see how it looks, they can find out right now by interacting with these amazing videos.”

Join the fun on social at #TCAFantasyFlight www.facebook.com/ThomascookairlinesUK or dive straight into the 360-degree experience at www.thomascookairlines.com/fantasyflight

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