28 May 2020

Hiring during lockdown

On March 11 we packed up our desks as we prepared to work remotely, not knowing when we’d return to the studio. Even with a well established flexible working policy there was a learning curve in terms of figuring out how to focus at home, conduct our daily standups, and run client workshops, but one of the most challenging new experiences we’ve had to adapt to was hiring fully remotely.

Our clients have kept their foot on the gas, they understand that now is not the time to reduce spend on the way they are perceived online, with the whole world now operating digitally in the new normal. So with more work rolling in, we needed to add new talent to Catch.

A month into lockdown Catch welcomed new team members across both our Creative and Client Services teams.

So what have we learned from the process? We spoke with our hiring teams to collect the below recommendations for remote hiring and onboarding.

The interview process

“At this point you may be used to having video calls and are more comfortable with this format than candidates are. Understanding and acknowledging this at the beginning of the call will help break the ice and help make everything run smoother”

Becca Bendelow, Delivery Lead

Ask candidates to prepare a presentation of answers to general questions about themselves and their work experience. This is a great conversation starter and allows them to take the lead of the interview so it doesn’t feel so one sided. It also helps you understand how they present their thoughts and would potentially communicate with a client.

The onboarding process

Usually new hires can lean over to their neighbour and ask questions, or you can stop by their desk and check in. The challenge now is finding a balance between allowing them to work independently and making sure they’re managing everything without being with them in person.

  • Set up a new hire Trello board, breaking out steps into specific tasks with due dates and including pre-booked meeting invites for check ins, taking the pressure off of them to schedule a meeting whenever they have a question. This also helps embed them in your process, becoming aware of typical timelines and stand ups.
  • Arrange for new hires to have one on one calls with a variety of team members, helping them feel comfortable reaching out when a work related question comes up.

While the end of lockdown is currently uncertain, we do know that our ways of working may never go back to what we once considered “normal.” Whether it’s full time remote work, flexible policies, or anything in between, we all have a new outlook on what it means to work from home.

At the time of writing this article, the Catch studio in London is due to reopen, adhering to Government guidelines, on Sept 1st.

13 May 2016

Bye bye bloggers, hello micro-influencers

At Catch, we work with a wide range of consumer brands day in day out; so when we throw around the term “influencer”, we assume its meaning is common knowledge.

The dictionary definition of an influencer is a person who, “has a compelling force or produces effects on the actions, behaviour, opinions etc of others.”

A common misconception in the industry is that influencer = blogger. Influencers CAN be bloggers, yes. But it is becoming more and more apparent that bloggers do not hold the strength that they used to. 

Over recent years, the blogging industry has blossomed beyond compare. Blogs provide a creative outlet for people to channel their passions into an online media where they can share their talents and interests with the world. There are blogs on just about anything, but the ones that we tend to work with the most are fashion and beauty blogs. These types of blogs in particular have taken the industry by storm. 

The beauty of this industry is that ANYONE can become a blogger. If you have access to the internet and basic competence using Wordpress, you can become a blogger overnight. You don’t necessarily need to be able to write particularly well either; audiences these days are all about visuals and glossy photography. However, this ease of entry has led to a huge over-saturation in the market. Sure, there are bloggers who stand out above the rest. But these “stand out” bloggers still come by the bucket-load.

So what does all this mean for influencers? You don’t need a blog to be an influencer anymore. Micro-influencers are taking over, in a big way.

A micro-influencer is usually an Instagrammer or YouTuber, with a high social following, who has a great impact on their audience and what they do. This power enables them to influence their followers’ buying habits and encourage them to buy into brands by association. Instagram is the most popular platform on which influencers tend to flourish; essentially creating visual micro-blogs showcasing their inspirational lifestyle. As long as they continue posting engaging, glossy visuals and keep growing their audience, brands will pay them to talk about them. 

This industry is booming like no other.

Brands and influencers are working together to promote just about anything: clothes, cosmetics, holidays, even down to simple things like vitamin supplements. It all comes down to the power of, “well, if _____ is doing it, I want to do it.”. And it’s as simple as that.

How are blogs already going into decline; they only just became cool?

Millennials want their information faster, in snackable pieces. Being taken off their half-asleep newsfeed crawl to trawl through blog posts isn’t ideal anymore. They need to digest the information there and then, if it is going to make any impact. Full length YouTube tutorials are being taken over by short videos on platforms like Instagram/Snapchat; whilst these short videos are being supplemented with live streaming. Instagram feeds used to be a way of getting users onto your blog; now your Instagram feed IS your blog, featuring carefully curated, glossy stories and inspiration. 

Where will the industry go next? Does anyone who isn’t “Insta-famous” by now even stand a chance? 

At the end of the day, influencers aren’t going to disappear any time soon, that’s for certain. As the industry progresses, they are set to hold an important role in the way brands talk to customers. The power these influencers have over consumers will increase over time; but it is the channels they are using that will really evolve and change the industry as we know it. 

The social media team at Catch have worked on many successful influencer outreach and social campaigns for brands such as Charlotte Tilbury, Thomas Cook Airlines, Rimmel London, The Body Shop and more. If you’re interested in finding out more please Get in touch.

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