11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

Encourage SMEs who currently don’t invest in digital advertising to take their first steps
Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website.

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

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Our new Strategy Director

We're excited to announce we've appointed Polly Lygoe as Strategy Director. Joining our Senior Management Team, Polly will head up the Strategy & Creative department, tasked with helping define and grow our own strategic offering and deploying our skills in order to shape our clients' strategy.

Having spent much of her career in independent digital agencies; building and nurturing growing teams; and working as a strategic partner to clients, Polly is well-placed to support us in our own ambitious plans. Her focus on brand and customer experience, in particular, makes her a good match for our direction and growth plans.

"Polly's proven track record of helping lead digital strategies through a combination of planning and strategy techniques, as well as business, market and consumer insight will really benefit Catch in growing our strategic capabilities for our clients."

Jonathan Smith, Managing Director

"I consider this a bit of a return to my spiritual home. I'm thrilled to be joining a brilliant group of people at such a strong independent digital agency. I'm keen to capitalise on the strong creative & strategy grounding to help excel the agency and broaden our remit to ensure that our work is purposeful and drives impact"

Polly Lygoe, Strategy Director