11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

Encourage SMEs who currently don’t invest in digital advertising to take their first steps
Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website.

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

Related news and work

The power of collaboration

F10 / SIX Group

23 working days, from kick-off workshop to launch a global brand in Spain

The new impact of UX metrics on SEO

24 Aug 2020

Google has announced that new metrics called “Core Web Vitals,” will soon impact your site’s SEO ranking

Future-proofing your tech stack

28 Oct 2020

Bringing a user experience perspective to your strategy will help improve performance

31 Jan 2019

Digital agency London HQ

Over the past 12 years, our digital agency has moved a number of times, never venturing further afield than our original home Soho, London where the agency was born in 2007.

So true to form, we're excited to announce after 5 years on Argyll Street, overlooking Liberty London, we're staying in Soho and moving to the more refined, upmarket surrounds of Great Pulteney Street.

Behind the scenes of our new studio

Occupying the entire top floor of two large Georgian buildings, knocked together, the office has incredible light thanks to a number of huge skylights.

With a vintage/industrial vibe, the office is being custom designed to our exacting specification.

We've flirted with the idea of moving to Clerkenwell, Shoreditch or even Bermondsey Street, but the unique vibrancy of Soho has always won us over

Jonathan Smith, Founder / Managing Director

Built for maximum collaboration, but with care made to enable privacy and quiet zones for concentration when you need it, our contractors are on site turning our dreams to reality.

Update: We moved in end of Feb and couldn't be happier. Our studio features heavily on Instagram and Facebook, so give us a follow for more studio based content.